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Business Details
16 Years
experience
Emergency
services
Your Trusted Dental Care Provider in Traverse City
Cherry Bay Dental was founded in 2010 by Dr. Heather Rhoads Pfefferle, a Traverse City native with a Doctorate of Dental Sciences from The Ohio State University. Our practice combines advanced technical expertise with a personalized approach, offering comprehensive preventative, restorative, and cosmetic dental care. We utilize modern technology like digital radiography to minimize radiation exposure while maintaining diagnostic accuracy. Our team prioritizes patient comfort through attentive listening, customized treatment plans, and anxiety-reducing techniques developed through years of experience.

We maintain active continuing education through programs like The Pankey Institute to ensure we deliver evidence-based, cutting-edge care. Our family-friendly environment reflects our commitment to treating every patient with the same care we would our own loved ones, focusing on long-term oral health solutions tailored to individual needs.
Services
Dental Cleanings Dental Exams Dental X-Rays Dental Crowns Dental Bridges Dentures Dental Bonding Porcelain Veneers Tooth Whitening Dental Implants
Details
  • Year established: 2010
Highlights and features
  • We provide personalized dental care tailored to individual patient needs
  • Our team utilizes advanced technology like digital radiography for precision
  • Dr. Pfefferle maintains active continuing education through The Pankey Institute
  • We specialize in anxiety-reducing dental techniques for nervous patients
  • Family-friendly environment serving multiple generations of local families
What people say
Personalized treatment Anxiety-reducing techniques Family-friendly environment Attention to detail Friendly staff
Services
Dental Cleanings
Our preventative cleanings include 6-month re-care visits and periodontal maintenance tailored to individual needs. Our hygienists use gentle techniques while thoroughly removing plaque and tartar buildup. Regular cleanings help prevent gum disease and maintain overall oral health, making them essential for long-term dental wellness.
Dental Crowns
Custom-crafted crowns restore damaged or infected teeth to full functionality. We use high-quality materials that match natural tooth color while ensuring proper bite alignment. Crowns protect weakened teeth and can last decades with proper care, providing both structural support and aesthetic improvement.
Porcelain Veneers
Thin porcelain shells transform smiles by correcting chips, cracks, and discoloration. The minimally invasive procedure preserves natural tooth structure while creating durable, stain-resistant surfaces. Veneers offer dramatic cosmetic improvements with conservative tooth preparation compared to crowns.
Tooth Whitening
Professional whitening systems deliver dramatic results up to eight shades brighter. Options include in-office treatments for immediate effects and custom take-home trays for gradual lightening. Our solutions minimize sensitivity while effectively removing years of stains from coffee, wine, or smoking.
Dental Implants
Implant-supported restorations provide permanent solutions for missing teeth. We collaborate with specialists to place titanium posts that fuse with jawbone tissue, creating stable foundations for crowns or dentures. Implants preserve facial structure and function like natural tooth roots for long-term oral health benefits.
People
Dr. Heather Rhoads Pfefferle
Dentist
A Traverse City native, Dr. Pfefferle graduated summa cum laude from Hillsdale College with a music degree before earning her dental doctorate from The Ohio State University in 2008. She has completed advanced training through The Pankey Institute and maintains hundreds of hours of continuing education.
Carly
Treatment Care Coordinator
A dental assistant graduate from Northwestern Michigan College, Carly joined Cherry Bay Dental in 2024 after 12 years in church ministry. She balances patient care coordination with family life, enjoying outdoor activities and community involvement in Northern Michigan.
Jenni
Registered Dental Assistant
A graduate of Northwest Michigan College's RDA program, Jenni brings expertise from California dental practice and family farm upbringing. She values the practice's family-friendly atmosphere and enjoys outdoor recreation with her family and Australian cattle dogs.
Mandy
Registered Dental Hygienist
A Traverse City native, Mandy graduated from Kellogg Community College in 2017. She focuses on personalized oral hygiene education while balancing family life with two children. Her approach emphasizes one-on-one patient education for improved overall health outcomes.
Carolyn
Registered Dental Hygienist
A University of Detroit Mercy graduate, Carolyn has served Traverse City area patients for over 20 years. She combines clinical expertise with personal interests in gardening, hiking, and wine appreciation, bringing warmth to patient interactions.
Questions
What emergency dental services are available?
We prioritize same-day emergency care for toothaches and dental trauma. Patients can access our weekend emergency phone service for urgent issues.
Do you accept dental insurance?
We work with various insurance providers. Contact our office to verify coverage and discuss payment options for uncovered treatments.
What cosmetic dentistry options exist?
We offer porcelain veneers, tooth whitening, and bonding to address chips, stains, and alignment issues for smile transformations.
How do you accommodate anxious patients?
Our team specializes in anxiety-reducing techniques, personalized explanations, and comfortable environment to help nervous patients feel at ease.
What preventative care services are provided?
We offer cleanings, exams, digital X-rays, oral cancer screenings, and periodontal maintenance tailored to individual risk factors.
Are financing options available?
Yes, we offer flexible payment solutions including financing to ensure patients receive necessary dental care regardless of budget constraints.