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Business Details
50+ Years
experience
Your Trusted Auto Dealership in Baldwin, WI
We are a family-owned dealership that has served Baldwin, WI and surrounding communities for 50 years. Our commitment to providing a hassle-free automotive shopping experience drives everything we do, from offering nearly new and previously owned vehicles of all makes and models to our expert service and parts department staffed by highly trained technicians. We prioritize customer satisfaction through transparent dealings, competitive financing options, and personalized service. Our deep roots in the community allow us to understand local needs while serving a broader region including St. Croix and Dunn Counties.

With decades of combined experience in automotive sales and service, we maintain rigorous standards of excellence in every transaction. Our team's expertise spans vehicle selection, financing solutions, and maintenance services, ensuring clients receive authoritative guidance throughout their ownership journey. We demonstrate authoritativeness through our long-standing reputation and consistent service quality that has earned generations of customer trust. Our dedication to ethical business practices and community values underpins our trustworthy approach to automotive retail.
Services
Vehicle Sales Financing Options Service & Repairs Trade-In Services Online Inventory
Details
  • Year established: 1973
Highlights and features
  • We have 50 years of experience serving local communities
  • Our family-owned business prioritizes personalized service
  • We offer easy financing through multiple lending partners
  • Our service department employs highly trained technicians
  • We serve customers across 12+ communities in Wisconsin and Minnesota
What people say
Great prices Very professional Solid service Highly recommend Friendly staff
Services
Vehicle Sales
We offer a comprehensive selection of nearly new and previously owned vehicles from all major manufacturers. Our inventory includes Chevrolet models like the Equinox and Silverado, along with Honda vehicles such as the Odyssey. Each vehicle undergoes thorough inspection to ensure quality standards. Our sales team provides transparent pricing and helps customers find vehicles matching their specific needs and budget requirements.
Financing Options
Our financing department works with multiple local lending institutions to secure competitive loan offers for customers. We provide quick approval processes and personalized financing solutions for both new and used vehicle purchases. Our team assists with credit applications and offers guidance on selecting the most suitable financing terms for individual financial situations.
Service & Repairs
Our service department features certified technicians who perform maintenance and repairs on all vehicle makes and models. Services include oil changes, diagnostics, and complex repairs using quality parts. We maintain detailed service records and offer convenient scheduling options to minimize vehicle downtime for our customers.
Trade-In Services
We provide fair market value assessments for trade-in vehicles regardless of purchase intent. Our appraisal process considers current market conditions and vehicle condition to maximize trade-in value. Customers receive transparent evaluations and can apply trade-in equity toward new or used vehicle purchases.
Online Inventory
Our digital inventory platform allows customers to browse available vehicles with detailed specifications and pricing information. The system includes advanced search filters for year, make, model, and features. Customers can request vehicle details, schedule test drives, or initiate financing applications directly through our website.
People
Greg Jacobson
President/Sales Manager
Third-generation automotive professional with over 25 years of dealership experience. Specializes in vehicle sales strategy and customer relations. Leads daily operations while maintaining hands-on involvement in client service.
Mary Jacobson
Administrator
Manages dealership operations with 20+ years of automotive industry experience. Oversees administrative functions and supports customer service initiatives. Ensures smooth coordination between sales and service departments.
Mary Lieffring
Finance Coordinator
Automotive finance specialist with 15 years of experience in auto lending. Helps customers navigate financing options and secure competitive loan terms. Maintains relationships with multiple lending institutions.
Laura Dodge
Controller
Financial operations expert managing dealership accounting and budgeting. Ensures compliance with financial regulations and maintains accurate transaction records. Supports business growth through strategic financial management.
Chris Bignell
Service Technician
ASE-certified technician specializing in Chevrolet and Honda vehicle maintenance and repairs. Applies technical expertise to diagnose and resolve mechanical issues efficiently. Committed to quality workmanship and customer satisfaction.
Questions
What types of vehicles do you sell?
We offer a wide selection of nearly new and previously owned vehicles from all major manufacturers, including Chevrolet, Honda, and various other brands.
Do you offer financing options?
Yes, we work with multiple local lending institutions to provide competitive financing options for both new and used vehicle purchases.
What service capabilities do you have?
Our service department handles maintenance and repairs for all vehicle makes and models, staffed by certified technicians using quality parts and equipment.
Can I trade in my current vehicle?
Yes, we provide fair market value assessments for trade-in vehicles regardless of whether you're purchasing a new vehicle from us.
What areas do you serve?
We serve Baldwin, WI and surrounding communities including St. Croix and Dunn Counties, as well as eastern Minnesota areas like St. Paul and Stillwater.
How can I check current inventory?
Our online inventory platform allows you to browse available vehicles with detailed specifications, pricing, and contact options for more information.