Business Details
35 Years
experience
Custom Jewelry Design & Crafting in Janesville, WI
Bay Design Custom Jewelers was founded in 1991 with a commitment to crafting unique fine jewelry that reflects individual styles and stories. Our team combines traditional metalworking techniques with modern technology, such as computer-aided design and plasma arc welding, to bring clients' visions to life. We specialize in transforming ideaswhether sketched on a napkin or described verballyinto tangible, three-dimensional pieces through detailed wax models and expert craftsmanship. As a Wisconsin-based business, we have earned recognition for our creativity and artistry, including a Buyers Choice award from Jewelers of America in 2012. Over the years, we transitioned from wholesale operations to focus exclusively on retail, offering personalized services like custom wedding sets, heirloom modifications, and antique-style jewelry.Our process prioritizes collaboration, allowing clients to preview designs before final production. With decades of experience, we pride ourselves on using only high-quality diamonds and gemstones, sourced to meet exacting standards. Our dedication to customer satisfaction has fostered lasting relationships with clients who return for generations. Every piece we create carries the legacy of our founding principles: individuality, precision, and timeless beauty. We remain a full-service jeweler, ensuring every step of the process occurs in-house with our own skilled artisans.
Services
Custom Jewelry Design
Wedding Sets
Earrings
Rings
Cufflinks
Pendants
Diamond Selection
Computer-Aided Design
Jewelry Repair
Antique Replication
Details
- Year established: 1991
Highlights and features
- We offer 30+ years of expertise in custom jewelry design and craftsmanship.
- Our patented design process transforms simple ideas into intricate, personalized pieces.
- We provide 3D wax modeling to preview your jewelry before final production.
- Our team has received national awards for creativity and artistry in jewelry design.
- We handle every stage of production in-house with dedicated, skilled artisans.
Associations and certifications
- Jewelers of America
What people say
Unique and beautiful art
Amazing finished ring
Beautiful custom designs
Special place for happy purchases
Precious family heirlooms
Services
Custom Jewelry Design
Transform ideas into unique jewelry using hand sketches or digital designs. Our artisans employ CAD technology and traditional techniques to create personalized pieces. Every creation undergoes a 3D wax model review for perfect accuracy.
Wedding Sets
Craft coordinated wedding rings that reflect individual styles. We modify heirloom pieces or design entirely new sets, ensuring each ring complements the wearer's personality and story through custom details.
Diamond Selection
Provide guidance on selecting high-quality diamonds for any creation. We educate clients on the 4Cs (carat, clarity, color, cut) to ensure informed choices. All stones meet industry standards for rarity and brilliance.
Computer-Aided Design
Utilize advanced software for precise jewelry rendering. Convert conceptual ideas into detailed digital models to visualize the final product. This technology complements our traditional craftsmanship for optimal results.
Antique Replication
Recreate historical designs or restore antique pieces with meticulous attention to detail. Our experts analyze period-specific techniques to ensure authenticity while incorporating modern durability enhancements for lasting wear.
People
Keith Pearce
Owner & Master Jeweler
Keith Pearce founded Bay Design Custom Jewelers in 1991, bringing decades of jewelry design expertise. He received national recognition through a Jewelers of America Buyers Choice award in 2012 for his innovative work.
Questions
How do I select the right diamond for my custom jewelry?
We guide clients through diamond quality factors (4Cs) and help choose stones that balance rarity, budget, and visual appeal while meeting our strict quality standards.
Can you modify existing jewelry into new designs?
Yes, we specialize in transforming heirloom pieces into updated designs while preserving sentimental value through careful planning and expert metalwork techniques.
What is your custom jewelry design process?
Our process includes idea discussion, sketch creation, 3D wax modeling, and client approval before final production to ensure perfect realization of your vision.
Do you offer warranties on your jewelry creations?
We stand behind our craftsmanship quality and provide detailed care instructions. Specific warranty terms are discussed during the design consultation process.
How long has Bay Design been in business?
Bay Design Custom Jewelers has served clients since 1991, evolving from a wholesale shop to a full-service retail custom jewelry studio.
