Business Details
18 Years
experience
Your Trusted B2B Marketing Partner in Travel & Tourism
Digital Edge was founded in 2008 by industry veterans who recognized a critical gap between sales and marketing teams in the travel and tourism sector. Starting from a kitchen table, the company has grown into a nationally recognized agency with its headquarters now in Jacksonville, Florida. Our team, affectionately known as The DigiBunch, brings over 100 years of collective expertise in destination marketing, group sales, and hotel sales. We specialize in creating advanced B2B solutions that bridge operational silos and deliver measurable ROI for our clients. In 2024, Digital Edge joined the Agital collective, becoming the first woman-owned business and the only travel & tourism-focused agency within this national network.Our deep industry knowledge is built through hands-on experience including site visits, FAM tours, CABs, and active participation in industry shows. We maintain our B2B-focused approach while leveraging Agital's resources to provide data-driven marketing services across North America. Our team combines strategic thinking with creative execution in areas like media planning, content development, and digital innovation. We measure success through our clients' ability to position their destinations competitively and demonstrate tangible business results. With our acquisition by Agital, we continue expanding our service offerings while maintaining our core mission of delivering B2B badassery to the travel and tourism industry.
Services
Strategy Development
Creative Services
Media Planning
Content Marketing
Sales Support
Digital Marketing
Account-Based Marketing
Website Strategy
Customer Advisory Boards
Sports Marketing
Details
- Year established: 2008
Highlights and features
- We offer 100+ years of collective expertise in travel & tourism marketing
- Our team includes veterans with deep experience in destination sales and marketing
- We provide integrated solutions combining strategy, creative, and data-driven marketing
- Our Agital partnership offers expanded resources while maintaining industry focus
- We guarantee measurable ROI demonstrated through client success stories
What people say
Creativity and flexibility
True industry experience
Measurable business results
Amazing partners
Increased awareness
Services
Strategy Development
Our strategic planning process aligns marketing objectives with sales goals through comprehensive market analysis and competitive research. We develop customized roadmaps that integrate brand messaging, audience targeting, and performance metrics. Our approach combines industry expertise with data-driven insights to create cohesive strategies that drive measurable results for travel and tourism organizations.
Creative Services
We create visually compelling campaigns that capture attention in crowded travel and tourism markets. Our creative process includes concept development, brand alignment, and multi-channel execution with continuous testing and optimization. Using the latest design tools and animation technologies, we produce cohesive visual identities that resonate with planners, operators, and industry professionals.
Media Planning
Our media strategies leverage connected TV, online video, audio podcasts, and targeted social platforms to reach decision-makers in the travel industry. We combine audience insights with performance optimization across display, retargeting, and paid search channels. Our team specializes in creating integrated media plans that maximize reach while maintaining brand consistency.
Content Marketing
We develop comprehensive content ecosystems including websites, social media, email campaigns, and sales materials tailored to travel industry professionals. Our approach combines journalistic storytelling with data analysis to create engaging content that moves prospects through the marketing funnel. We measure success through engagement metrics and lead generation performance.
Sales Support
Our sales services include digital sales kits, experiential programs, and CRM optimization to enhance sales team effectiveness. We provide market analysis tools and customized sales materials that maintain brand consistency while supporting on-the-go professionals. Our solutions help bridge the gap between marketing efforts and sales execution in the travel industry.
People
Mya Surrency
Founder
As founder of Digital Edge, Mya Surrency established the agency's focus on B2B marketing solutions for travel and tourism organizations, leveraging her extensive industry experience to create innovative sales and marketing strategies.
Mae Bodine
VP of Client Strategy & Development
Mae Bodine leads client strategy initiatives, developing long-term partnerships through tailored marketing approaches that align with clients' business objectives while maintaining the agency's industry-specific focus.
Jaimie Hart
VP Of Marketing Strategy
Jaimie Hart specializes in creating data-driven marketing strategies that bridge the gap between sales and marketing teams, focusing on measurable outcomes for travel and tourism organizations.
Amy Boek
VP Of Brand Strategy
Amy Boek develops brand strategies that maintain consistency across all marketing channels while creating distinctive identities that help clients stand out in competitive travel markets.
Courtney Godwin
VP of Project Development
Courtney Godwin oversees project execution, ensuring strategic alignment and timely delivery of marketing initiatives while maintaining the agency's commitment to industry-specific expertise.
Questions
What makes Digital Edge different from other marketing agencies?
We specialize exclusively in travel and tourism B2B marketing with 100+ years of collective industry experience and proven ROI through targeted strategies.
How do you help destination organizations stand out?
We create distinctive creative campaigns combined with data-driven media strategies that position destinations competitively in crowded markets.
What services do you offer for convention centers?
We provide integrated marketing solutions including brand strategy, digital media, content development, and sales enablement tools tailored to convention centers.
How do you measure campaign success?
We use comprehensive analytics tracking engagement metrics, lead generation, and ROI reporting aligned with clients' specific business objectives.
Can you work with existing sales teams?
Yes, we specialize in bridging gaps between sales and marketing teams through aligned strategies and customized sales support solutions.
What is your approach to content marketing?
We create purpose-driven content ecosystems that engage travel industry professionals across websites, social media, and sales channels with measurable results.
