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Business Details
50+ Years
experience
Your Trusted Insurance Partner in Baraboo, WI
Johnsen Insurance has served Wisconsin residents for over 55 years, specializing in personalized insurance solutions. Founded in 1965 by Wilbur Johnsen, our agency transitioned to family leadership in 1988 when Bill Johnsen acquired the business. We prioritize building lasting relationships through tailored coverage for auto, home, commercial, and specialty insurance needs. Our team combines deep local knowledge with access to multiple carriers to secure competitive rates for individuals and businesses. Recognized for community involvement, we support local organizations and provide volunteer leadership. Clients benefit from our expertise in navigating complex insurance requirements, including Wisconsin-specific mandates for liability coverage and property protection.

With a focus on proactive risk management, we help clients protect assets while maintaining affordability. Our commitment to exceptional service is evidenced by long-term client relationships and testimonials highlighting our responsiveness during claims. We offer specialized coverage for unique properties like historical landmarks and provide workers' compensation solutions for businesses. Our digital tools enable convenient policy management while maintaining personal agent support.
Services
Auto Insurance Home Insurance Commercial Insurance Boat Insurance Life Insurance Flood Insurance RV Insurance Umbrella Insurance Renters Insurance Condo Insurance
Details
  • Year established: 1965
Highlights and features
  • Over 55 years of local insurance expertise since 1965
  • Independent agency access to multiple insurance carriers
  • Personalized policy customization for unique needs
  • Specialized coverage for historical properties and businesses
  • Proven claims support with 24/7 agent availability
What people say
Stellar service Great customer care Knowledgeable agents Community involvement Personalized solutions
Services
Auto Insurance
Our auto insurance policies protect Wisconsin drivers against financial losses from accidents, theft, or natural disasters. We offer liability coverage meeting state requirements plus optional comprehensive protection. Specialized plans cover classic cars, commercial vehicles, and high-risk drivers while maintaining affordability through multi-policy discounts.
Home Insurance
We provide customized home insurance solutions protecting against property damage, liability claims, and additional living expenses. Our policies cover primary residences, vacation homes, and historical properties with optional flood and earthquake endorsements. We specialize in replacement cost valuation for accurate coverage.
Commercial Insurance
Our commercial packages protect businesses with liability coverage, property protection, and workers' compensation. We offer industry-specific solutions for manufacturing, hospitality, and professional services with risk management consulting. Specialized policies cover equipment breakdowns, business interruption, and cyber liability.
Life Insurance
We offer term, whole, and universal life insurance policies to protect families and business partners. Our solutions address estate planning, mortgage protection, and business succession needs. We provide policy analysis to ensure appropriate coverage amounts and beneficiary designations.
Boat Insurance
Our boat insurance covers watercraft up to 26 feet with liability protection, collision coverage, and personal property protection. Policies include towing assistance, uninsured boater coverage, and fuel spill cleanup. We specialize in coverage for fishing boats, pontoon boats, and cabin cruisers.
People
Bill Johnsen
President
Bill Johnsen has led Johnsen Insurance since 1988, continuing the family legacy established in 1965. He specializes in commercial risk management and maintains active involvement in local business associations. His 40+ years of experience focus on personalized client relationships.
Mike Johnsen
Agent
Mike Johnsen provides insurance solutions with 30+ years of experience in personal and commercial lines. He specializes in historical property coverage and maintains active community involvement through local theater and chamber of commerce participation.
Questions
What types of insurance does Johnsen Insurance offer?
We provide auto, home, commercial, boat, life, flood, RV, umbrella, renters, and condo insurance policies for Wisconsin residents and businesses.
How can I get a quote from Johnsen Insurance?
Request instant quotes online through our comparative quoting tool or contact our Baraboo office directly for personalized assistance.
Do you offer business insurance packages?
Yes, we create customized commercial packages combining liability, property, and workers' compensation coverage with industry-specific endorsements.
Are you available after business hours for claims?
Our agents provide 24/7 claims support through our emergency contact system for urgent insurance needs.
Do you specialize in unique property insurance?
Yes, we offer specialized coverage for historical properties, including the Al. Ringling Mansion and Theatre, with tailored risk management solutions.