Business Details
Your Trusted Jewelry Store in Elkhart, IN
Sorg Jewelers has been a family-owned institution since 1900, rooted in Roanoke, Illinois, and now proudly serving Elkhart and Goshen, Indiana. Founded by Sigmund Sorg, our legacy spans five generations, blending tradition with innovation in fine jewelry, timepieces, and personalized service. As members of the American Gem Society (AGS) since 1960, we uphold rigorous standards of ethical practice, consumer protection, and craftsmanship excellence. Our team includes a Master Jeweler/Designer, a Goldsmith, and a Licensed Watchmaker, ensuring in-house expertise for custom creations, repairs, and appraisals.With over 125 years of experience, we specialize in engagement rings, wedding bands, heirloom restorations, and gifts for every occasion, emphasizing quality materials, transparency, and client satisfaction. Our non-commissioned sales staff prioritizes education and guidance, fostering trust that has earned us the title of Best Jewelry Store in Elkhart County for 14 consecutive years. From Southern African diamond selections to curated timepiece collections, we combine generational knowledge with modern techniques to deliver timeless value.
Services
Custom Jewelry Design
Diamond Selection
Watch Repair
Jewelry Appraisals
Gemstone Services
Details
- Year established: 1900
Highlights and features
- Five generations of jewelry expertise since 1900
- American Gem Society-certified ethical standards
- In-house Master Jeweler/Designer and Watchmaker
- Custom creations from concept to finished piece
- Award-winning service with 14 consecutive 'Best Jewelry Store' titles
Associations and certifications
- American Gem Society
Services
Custom Jewelry Design
Our Master Jeweler/Designer transforms ideas into unique creations using CAD renderings, wax models, and casting techniques. Clients receive meticulous attention to detail, from concept sketches to finished pieces exceeding expectations. This service includes remodelling heirlooms and crafting one-of-a-kind engagement rings.
Diamond Selection
We offer a curated collection of Southern African diamonds meeting AGS cut standards, emphasizing fire and brilliance. Our non-commissioned staff educates clients on the 4Cs while providing conflict-free sourcing documentation. Services include loose stone selection and certified diamond appraisals.
Watch Repair
Our Licensed Watchmaker performs in-house repairs for luxury brands like Rolex, Bulova, and Citizen. Services include movement overhauls, battery replacements, and water resistance testing using specialized tools. We maintain vintage Accutron watch parts inventory for heritage timepiece restoration.
Jewelry Appraisals
Certified Gemologist John Sorg and Registered Jeweler Darin Sorg provide detailed insurance and estate appraisals. The process includes gemstone analysis, metal purity testing, and market value comparisons using AGS reference materials for accurate documentation.
Gemstone Services
We offer natural and lab-created gemstone selection with full disclosure of treatments. Services include pearl grading, colored stone identification, and platinum/gold alloy analysis. Our staff explains karat markings and metal purity standards for informed purchasing decisions.
People
John Sorg
CEO
Fourth-generation leader with AGS-certified gemology expertise, overseeing operations since the 1980s. Specializes in diamond grading and ethical sourcing standards.
Darin Sorg
President
Fifth-generation jeweler and Registered Jeweler professional, managing daily operations since 2006. Focuses on custom design innovation and client relations.
Maddie Sorg
Team Member
Fifth-generation team member contributing to digital engagement and modern jewelry trends while maintaining family tradition.
Questions
What jewelry services does Sorg Jewelers offer?
We provide custom design, diamond selection, watch repair, appraisals, and gemstone education with AGS-certified expertise.
Can you create custom jewelry from scratch?
Yes, our Master Jeweler/Designer handles complete custom projects using CAD technology and traditional wax modeling techniques.
Are your diamonds ethically sourced?
All diamonds come with conflict-free certification, primarily sourced from Southern African mines since 1872.
Do you repair luxury watches?
Our Licensed Watchmaker services major brands including Rolex, Bulova, and Citizen with genuine replacement parts.
How old is your jewelry store?
Established in 1900, we're celebrating 125 years as a family-owned business with locations in Elkhart and Goshen.
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