Sorg Jewelers

Sorg Jewelers is a family-owned and operated business that has been dedicated to providing exceptional service and unparalleled quality jewelry since 1900. For over 124 years, we have been committed to building trust with our customers, and our dedication to excellence has earned us a reputation as one of the premier jewelers in the region.

Our History

What started as one man's passion has turned into a family's tradition. Founded by Sigmund Sorg in 1900, our business has been passed down through four generations of the Sorg family. Today, John Sorg and Darin Sorg continue to carry on the legacy of trust, high ethical standards, knowledge, fair pricing, and value that has made Sorg Jewelers a household name.

Our Services

At Sorg Jewelers, we offer a wide range of services to meet the needs of our customers. From custom design to jewelry repair, our expert staff is dedicated to providing personalized attention and guidance to ensure that our customers find the perfect piece of jewelry. We also offer a comprehensive selection of timepieces from renowned brands such as Bulova, Citizen, G-Shock, and Seiko.

Our Commitment to Quality

We are committed to providing only the highest quality jewelry and timepieces. Our diamonds are conflict-free, and we offer a comprehensive quality guide to ensure that our customers have the knowledge they need to make informed purchasing decisions. We are also dedicated to being socially responsible and ensure that all of our business practices are environmentally sustainable.

Our Expertise

Our staff is comprised of trained and non-commissioned sales professionals who are dedicated to guiding our customers through the jewelry buying process. We offer a wide range of services, including custom design, jewelry repair, and appraisal. Our expertise and knowledge ensure that our customers receive the best possible service and selection.

Our Locations

We have two convenient locations to serve our customers - one in Elkhart and one in Goshen. Our Elkhart store is located at 901 Parkway Ave, and our Goshen store is located at 120 South Main Street. Both stores offer a wide range of jewelry and timepieces, as well as expert staff to guide you through your purchase.