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Business Details
18 Years
experience
Your Trusted Auto Dealership in Viroqua, WI
Since 2008, River Valley Auto Group has been a trusted family-owned dealership serving Wisconsin drivers. Our commitment centers on providing quality vehicles that meet diverse lifestyle needs while maintaining transparency in all customer interactions. We meticulously inspect every vehicle in our inventory to ensure reliability and value, offering a wide selection of makes and models with low-mileage, one-owner options available. Our team prioritizes customer respect through honest pricing and comprehensive service solutions, including financing assistance and convenient online tools for scheduling appointments.

With decades of combined experience in automotive sales, we maintain rigorous standards for vehicle condition and title history, ensuring customers receive accurate information to make informed purchasing decisions. Our dealership culture emphasizes community service, timely communication, and continuous improvement in both product offerings and customer experience.
Services
Used Car Sales New Inventory Vehicle Inspections Trade Appraisals Financing Options Service Appointments
Details
  • Year established: 2008
Highlights and features
  • We've served Wisconsin drivers since 2008 with family-owned integrity
  • Every vehicle undergoes rigorous mechanical and cosmetic inspection
  • Offering 30+ automotive brands in new and used inventory
  • Specializing in low-mileage, one-owner vehicle selections
  • Providing transparent pricing with no hidden fees
Services
Used Car Sales
Our extensive used vehicle inventory features thoroughly inspected cars with documented maintenance histories. Each vehicle receives comprehensive mechanical checks and cosmetic evaluations to ensure roadworthiness. Customers benefit from transparent pricing and access to low-mileage, one-owner options across multiple automotive brands.
Vehicle Inspections
Every vehicle undergoes multi-point inspections covering engine performance, body integrity, and interior condition. Our technicians verify mechanical reliability, check for fluid leaks, and assess tire condition against industry standards. This process ensures all vehicles meet our strict quality requirements before reaching customers.
Trade Appraisals
We offer free trade-in evaluations through a four-step assessment process. Our specialists examine vehicle condition, title history, and market value to provide accurate appraisals. Customers receive detailed feedback about their vehicle's worth based on current market conditions and reconditioning requirements.
Financing Options
Our finance department provides tailored vehicle financing solutions with competitive rates. We assist customers in securing auto loans through multiple lending partners while offering transparent payment calculators and credit application tools to simplify the purchasing process.
New Inventory
Representing over 30 automotive brands, we offer current model-year vehicles with factory warranties. Customers can explore various body styles including SUVs, trucks, and sedans while benefiting from our inventory search tools and expert product knowledge.
Questions
What financing options are available for car purchases?
We offer competitive auto loans through multiple lending partners with transparent payment terms. Our finance department assists customers in securing approval for both new and used vehicle purchases.
How does the trade-in appraisal process work?
Our four-step appraisal evaluates vehicle condition, title history, and market value. Customers receive detailed assessments explaining their vehicle's worth based on current market conditions and reconditioning requirements.
What quality checks do used vehicles undergo?
Every used vehicle receives multi-point inspections covering mechanical systems, body integrity, and interior condition. Our technicians verify engine performance, check for fluid leaks, and assess tire condition against industry standards.
Can I schedule service appointments online?
Yes, our website allows customers to schedule service appointments by completing a simple online form. A service representative will confirm your appointment details after submission.
What types of vehicles are in your inventory?
We offer both new and used vehicles from over 30 automotive brands. Our inventory includes SUVs, trucks, sedans, hatchbacks, and minivans with options for various budgets and lifestyle needs.