Business Details
12 Years
experience
Heavy Construction Marketing Solutions
Fraley Construction Marketing was founded in May 2014 with a singular focus on serving the heavy construction industry. Our team combines decades of marketing expertise with deep industry knowledge, eliminating the need for clients to explain technical details. We specialize in creating targeted content that builds brands, generates leads, and enhances online presence through social media, websites, public relations, and content marketing. Our hands-on approach ensures every project aligns with industry-specific needs, from equipment manufacturers to heavy civil contractors.With a proven track record of featured work in leading trade publications, we prioritize transparency, technical accuracy, and measurable results. Our clients consistently highlight our responsiveness, industry understanding, and ability to deliver complex projects under tight deadlines. We maintain long-term relationships by safeguarding sensitive information and focusing on practical, value-driven marketing strategies rather than exaggerated claims.
Services
Social Media Management
Website Development
Public Relations
Content Marketing
Email Campaigns
Strategy Consulting
Details
- Year established: 2014
Highlights and features
- 10+ years of exclusive focus on heavy construction marketing
- Hands-on management of complex technical projects
- Proven success in industry trade publication placements
- Deep understanding of construction equipment and processes
- Responsive service with strict confidentiality protocols
What people say
Seamless and professional experience
Exceeded expectations in design
Industry knowledge ensures partnership
Great return for customer base
Raised online presence significantly
Services
Social Media Management
We create and manage tailored social media strategies for heavy construction companies. Our team combines industry-specific knowledge with platform expertise to build LinkedIn, Facebook, and Instagram presences that generate qualified leads. We focus on showcasing technical capabilities through targeted content that resonates with construction professionals while maintaining consistent brand messaging across all channels.
Website Development
We build WordPress websites optimized for construction industry needs. Our process integrates content strategy, technical writing, and SEO to create sites that showcase equipment specifications and project portfolios. We provide training for ongoing content management while ensuring mobile responsiveness and fast loading times to improve user engagement and search engine visibility for construction businesses.
Public Relations
Our PR services focus on building industry credibility through strategic media placements. We leverage relationships with construction trade publications to create press releases and job story campaigns that highlight technical achievements. Our approach combines editorial understanding with targeted outreach to position clients as thought leaders while maintaining consistent messaging across all public communications.
Content Marketing
We create specialized content that explains complex construction processes to target audiences. Our services include job stories, technical articles, and blog posts that demonstrate equipment capabilities and project outcomes. By combining engineering understanding with storytelling skills, we produce content that educates potential customers while improving search engine visibility for construction companies seeking qualified leads.
Email Campaigns
Our email marketing services focus on building industry-specific communication strategies. We design templates that showcase construction projects and technical specifications while developing content calendars that maintain audience engagement. Our campaigns target contractors, equipment dealers, and material suppliers with tailored messaging that highlights technical capabilities and project successes through both regular newsletters and targeted email blasts.
People
Brian Fraley
Founder & Lead Strategist
With 30+ years in construction marketing, Brian founded the company in 2014 after growing up in the industry. He specializes in translating technical construction details into effective marketing content while maintaining relationships with major trade publications. His hands-on approach ensures every project meets industry-specific requirements.
Questions
What makes your agency different from general marketing firms?
We exclusively serve the heavy construction industry, eliminating the need to explain technical details. Our team's combined experience ensures immediate understanding of equipment specifications, construction processes, and industry terminology.
How do you handle complex technical projects?
Our team has managed over 100 construction-related marketing projects under tight deadlines. We demonstrated this capability by helping a client complete a complex P3 bridge proposal in just a few days using our technical writing and marketing expertise.
What industries do you specifically serve?
We work with construction equipment manufacturers, heavy civil contractors, material suppliers, and subcontractors. Our clients include leaders in demolition, building construction, and heavy machinery distribution sectors.
How do you measure marketing success?
We focus on tangible outcomes like increased website traffic from industry professionals, improved lead generation, and successful trade publication placements. Our clients consistently report measurable improvements in online visibility and qualified business inquiries.
Can you help with technical content creation?
Yes, we specialize in translating complex construction concepts into accessible content. Our portfolio includes technical writing for equipment manuals, project case studies, and industry-specific white papers that have been featured in major trade publications.
