Business Details
19 Years
experience
Your Trusted Atlanta Home Builder Since 2007
Founded in 2007 by Gene and Joe Kerley, our company was built on the principles of quality construction, transparent communication, and unwavering integrity. With over 17 years of combined experience in residential construction, we specialize in creating family-centric homes that blend traditional craftsmanship with modern design. Recognized as one of Builder Magazine's Top 100 Home Builders in the United States, we serve Metro Atlanta with a diverse portfolio of single-family homes, townhomes, and 55+ communities. Our team of certified professionals maintains rigorous quality control standards, ensuring every home exceeds industry benchmarks while maintaining competitive pricing.Through our Design Studio, we offer personalized customization options that reflect homeowners' unique lifestyles. Our commitment to customer satisfaction is demonstrated through our hands-on approach, from initial community selection to post-closing warranty support. With multiple communities across North Georgia, we provide access to award-winning floorplans and elevations that have consistently appraised above market value. Our executive leadership team, including CEO Joe Kerley and President Dana Wiggins, remains actively involved in daily operations to uphold our family-owned business values.
Services
New Construction Homes
Single-Family Residences
Townhome Communities
55+ Retirement Housing
Home Design Customization
Details
- Year established: 2007
Highlights and features
- Family-owned business with 17+ years of local construction experience
- Recognized as Atlanta Business Chronicle's Top 10 New Home Builder
- Homes consistently appraise above selling price for added value
- Personalized Design Studio with customization options for every home
- Hands-on executive leadership team involved in daily operations
What people say
Pleasant experience
Knowledgeable agent
Bent over backwards
Excellent service
Quality construction
Services
New Construction Homes
We build quality single-family homes and townhomes across Metro Atlanta. Our construction process combines traditional craftsmanship with modern design elements. Each home features energy-efficient materials and customizable floorplans that adapt to modern lifestyles while maintaining structural integrity and long-term value.
Design Studio Customization
Our Design Studio offers personalized home customization options. Clients can select from various finishes, layouts, and features to create their ideal living space. The service includes professional guidance through material selections, color schemes, and functional design choices that enhance daily living experiences.
55+ Retirement Communities
We develop specialized communities for active adults featuring low-maintenance living options. These neighborhoods include single-level floorplans, accessible design features, and community amenities tailored to retirement lifestyles while maintaining the same quality construction standards as all our properties.
Preferred Lender Program
Our approved lender network provides specialized mortgage solutions for new home construction. The program offers competitive rates, pre-approval assistance, and dedicated loan officers who coordinate directly with our building team to streamline the purchasing process from contract to closing.
Warranty Service Program
We provide comprehensive post-closing warranty coverage for all new homes. The program includes prompt response to maintenance issues, regular quality checks during the warranty period, and direct communication channels with service technicians to ensure homeowner satisfaction and property preservation.
People
Joe Kerley
Owner & Chief Executive Officer
With over 20 years in residential construction, Joe leads our company's strategic direction while maintaining hands-on involvement in daily operations. He oversees quality control and community development initiatives.
Dana Wiggins
President & Chief Financial Officer
A certified public accountant, Dana manages financial operations and strategic planning. She ensures fiscal responsibility while maintaining our commitment to affordable quality housing solutions for Atlanta families.
Cheryl Dye
V.P. Office Operations
Cheryl oversees administrative operations and customer service initiatives. She coordinates team training programs to maintain high service standards across all departments and sales centers.
Johnston Jones
V.P. Construction
With extensive construction management experience, Johnston supervises all building operations. He implements quality assurance protocols and ensures compliance with industry standards across our development communities.
Kathryn Cannon
V.P. Design
Kathryn leads our Design Studio team, curating customization options that balance aesthetics and functionality. She works closely with clients to create living spaces that reflect their personal styles and practical needs.
Questions
What home styles do you offer?
We specialize in Traditional, Craftsman, and Farmhouse style designs across our single-family homes and townhome communities.
Do you offer move-in ready homes?
Yes, we have final opportunity homes available in several communities with immediate move-in dates and builder incentives.
Can I customize my home's features?
Our Design Studio offers extensive customization options for finishes, layouts, and functional features during the building process.
What financing options are available?
We partner with preferred lenders offering specialized new construction mortgage programs with competitive rates and dedicated support.
Do you build in 55+ communities?
Yes, we develop active adult communities with single-level living options and amenities tailored to retirement lifestyles.
What warranty coverage do you provide?
All new homes include comprehensive warranty coverage with dedicated post-closing support for maintenance and quality assurance.
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