Business Details
50+ Years
experience
Global Luxury Real Estate Experts
Coldwell Banker Global Luxury has redefined luxury real estate marketing since its inception in 1906, combining heritage with cutting-edge technology and bespoke services. Our Luxury Property Specialists, comprising approximately 10% of Coldwell Banker's global network, undergo rigorous certification to deliver exceptional representation across 40 countries. With access to 100,000 independent sales associates and 2,600 offices worldwide, we specialize in marketing high-value properties through sophisticated data analysis, multi-media campaigns, and personalized concierge services.Our team's expertise spans architectural masterpieces, waterfront estates, and urban penthouses, supported by industry-leading tools like virtual tours and AI-driven market insights. Backed by a legacy of innovation, we maintain daily luxury sales exceeding $288 million globally while upholding the highest standards of client service and market knowledge.
Services
Luxury Property Sales
Global Marketing
Property Valuation
Transaction Management
Virtual Tours
Details
- Year established: 1906
Highlights and features
- We offer 118 years of luxury real estate expertise and innovation
- Our specialists undergo rigorous luxury property certification training
- We maintain daily luxury sales exceeding $288 million globally
- We provide 24/7 personalized concierge services for international transactions
- Our proprietary technology includes AI-driven market analysis and virtual tours
Services
Luxury Property Sales
Our certified Luxury Property Specialists handle high-value real estate transactions with global reach. We combine advanced marketing strategies with personalized service to ensure optimal outcomes for unique properties. Our specialists receive rigorous training in luxury property representation and market analysis.
Global Marketing
We leverage a worldwide network of 100,000 associates to market properties across 40 countries. Our proprietary tools include AI-driven analytics, virtual reality tours, and targeted digital campaigns. This global infrastructure ensures maximum exposure for premium listings through both online and traditional channels.
Property Valuation
Our valuation experts use sophisticated data modeling and comparative market analysis to determine accurate pricing. The process considers local market conditions, architectural significance, and global luxury trends. We provide detailed reports to help clients make informed decisions about their high-value assets.
Transaction Management
We handle complex international transactions with specialized legal and financial expertise. Our team coordinates all aspects from initial offer to closing, including documentation, inspections, and compliance requirements. This ensures smooth, secure transfers for properties valued at $1 million and above.
Virtual Tours
Our immersive virtual tour technology allows global buyers to explore properties remotely. High-resolution 3D imaging captures every detail of luxury estates and penthouses. This innovative solution facilitates initial viewings while maintaining the property's exclusivity and security.
People
Jason Waugh
President, Coldwell Banker Affiliates
Jason Waugh leads Coldwell Banker's global franchise operations with over 15 years of real estate experience. He previously grew Berkshire Hathaway HomeServices from 600 to 1,000 agents across 32 offices. A licensed broker in Oregon and Washington, he focuses on technology integration and franchise development.
Brandon Newman
Vice President, Marketing
Brandon Newman brings 15+ years of luxury brand experience from Mercedes-Benz and Aston Martin to Coldwell Banker. He specializes in digital transformation and experiential marketing strategies. His expertise includes CRM systems, owned retail operations, and strategic partnership development for premium brands.
David Marine
Chief Marketing Officer
David Marine has spent 20+ years shaping Coldwell Banker's marketing strategy, including the brand's historic rebranding. He has created award-winning campaigns and developed innovative marketing platforms. Recognized in HousingWire's Marketing Leaders list, he focuses on storytelling and brand evolution.
Michael Altneu
Vice President, Global Luxury
Michael Altneu leads the Coldwell Banker Global Luxury program with 15+ years of real estate industry experience. He oversees the luxury certification program and marketing platform that achieves 36% higher average sales prices. His leadership drives the program's global expansion and strategic direction.
Questions
What qualifies as a Luxury Property Specialist?
Specialists must complete rigorous certification training and demonstrate three qualifying luxury transactions within 24 months.
How do you market high-value properties?
We use AI-driven analytics, virtual reality tours, and targeted digital campaigns across our global network of 100,000 associates.
What regions do you cover?
Our services span 40 countries with specialists in major luxury markets across North America, Europe, Asia, and the Middle East.
How are property valuations conducted?
Our experts use comparative market analysis, architectural evaluation, and global luxury trend data to determine accurate pricing.
What technology platforms do you use?
We employ proprietary tools including AI analytics, virtual tour systems, and CRM platforms tailored for luxury real estate transactions.
Videos
