Business Details
47 Years
experience
Full-Service Advertising Agency in Indianapolis
Williams Randall is a full-service advertising agency with over 40 years of experience delivering strategic and creative solutions to clients. Founded in 1979, we combine analytical insights with innovative thinking through our unique Left-Brain Creativity approach, ensuring campaigns are both effective and measurable. Our services span creative development, website design, media planning, analytics, and research, supported by a dedicated team of experts.We prioritize integrity, collaboration, and client-centric strategies to achieve business goals. With a history of evolving alongside industry advancements, we maintain a commitment to transparency, continuous learning, and community engagement. Our work has earned recognition for driving measurable results across diverse industries.
Services
Creative Development
Website Design
Media Planning
Analytics
Research
Strategy & Planning
Details
- Year established: 1979
Highlights and features
- We offer 40+ years of experience in strategic advertising and marketing.
- Our Left-Brain Creativity approach combines analytics with innovative campaign development.
- We provide full-service solutions including media planning, website design, and analytics.
- Our in-house team ensures tailored strategies for measurable client success.
- We prioritize transparency, continuous learning, and client-centric collaboration.
What people say
Outstanding job
Privilege to stand on shoulders of giants
Blow clients goals out of water
Effective campaigns
Measurable results
Services
Creative Development
Our creative team crafts innovative campaigns that blend artistic vision with strategic goals. We specialize in brand development, digital campaigns, and multimedia content, ensuring messages resonate with target audiences. With expertise in TV commercials, outdoor advertising, and digital media, we deliver solutions that elevate brands and exceed client expectations.
Website Design
We build custom websites that balance aesthetics with business objectives. Our in-house team focuses on user-friendly design, responsive layouts, and effective content management systems. Services include architecture planning, programming, and optimization to ensure sites drive engagement and deliver measurable results for clients across industries.
Media Planning
Our media team creates customized plans using digital and traditional channels. We specialize in audience targeting, rate negotiation, and campaign optimization to maximize ROI. Services include search engine marketing, social media advertising, and traditional media buying, supported by data-driven insights for effective client strategies.
Analytics
We provide comprehensive analytics to measure campaign effectiveness and inform strategic decisions. Our team tracks key metrics, generates proprietary reports, and offers optimization recommendations. This approach ensures marketing budgets are spent efficiently and strategies evolve based on actionable insights.
Research
Our research-driven approach informs every project phase through qualitative and quantitative analysis. We study clients, competitors, and target audiences to identify unique differentiators. This continuous research process ensures strategies are grounded in data, driving campaigns that connect with audiences and achieve business objectives.
People
Gerry Randall
CEO
Gerry Randall leads Williams Randall with strategic vision and industry expertise. With an MBA and decades of experience since joining in 1984, he focuses on client strategy and company leadership. Recognized as Indiana's Ad Person of the Year, Gerry combines global perspective with local market knowledge.
Emiley Matherly
President
Emiley Matherly directs client-focused strategies as President, overseeing cross-functional teams to deliver measurable results. With a background in tourism marketing and agency leadership since 2013, she emphasizes client support and team collaboration. Named president in 2023, she drives long-term strategic growth.
David Stanton
Executive Creative Director
David Stanton leads creative strategy with 30+ years of advertising experience. He integrates online and offline tactics to develop effective campaigns, leveraging expertise from roles at Bates USA and Williams Randall since 2000. His leadership emphasizes creativity balanced with business objectives.
Joy Cropper
COO | Director of Online Services
Joy Cropper oversees digital strategy and web development, combining user experience expertise with technical leadership. With 20+ years at Williams Randall, she previously led Ford Division websites at J. Walter Thompson. Her focus includes website architecture and digital innovation for client success.
Tammy Mantor
Media Director
Tammy Mantor directs media strategy with expertise in traditional and digital media planning. With 20+ years at Williams Randall, she builds strong vendor relationships and negotiates effective media buys. Her experience spans consumer and B2B industries, ensuring optimal campaign performance for clients.
Questions
What industries does Williams Randall serve?
We work with diverse sectors including education, healthcare, financial services, tourism, and nonprofit organizations.
How does Williams Randall measure campaign success?
We use comprehensive analytics, proprietary reporting, and key performance metrics to track effectiveness and optimize strategies.
What makes your creative approach unique?
Our Left-Brain Creativity combines analytical insights with innovative design for targeted, measurable marketing solutions.
Do you offer digital marketing services?
Yes, we provide SEO, social media advertising, email marketing, and website development as part of integrated campaigns.
How long have you been in business?
Williams Randall has delivered advertising solutions since 1979, with over 40 years of industry experience.
Can you handle national campaigns?
While based in Indiana, we execute regional and national campaigns with media placements across traditional and digital platforms.
Videos
