A Family-Owned Insurance Agency Serving Wisconsin and the UP of Michigan
The Insurance Group of Wisconsin is a family-owned and operated group of professional independent insurance agencies and agents serving Wisconsin and the Upper Peninsula of Michigan. With nearly 40 years of experience in the insurance industry, we have built a reputation for providing clients with personalized and comprehensive insurance solutions.
Our Expertise and Services
We represent several A+ rated independent insurance companies and offer a wide range of insurance products and services to meet your individual needs. Our services include:
Auto Insurance
- Protection against liability, damages, and injuries resulting from accidents
- Coverage for investment in your vehicle
Home Insurance
- Comprehensive coverage for the replacement cost of your home, personal property, jewelry, and recreational vehicles in the event of a loss
Business Insurance
- Customized coverage for your business property, income, employees, vehicles, equipment, and liability
Hospitality Insurance
- Specialized coverage for supper clubs, hotels, resorts, motels, convention centers, bed & breakfasts, golf courses, and other hospitality businesses
Health Insurance
- Quality health, dental, and disability insurance plans at competitive prices for you and your family
Life Insurance
- Investments designed to provide for beneficiaries, final expenses, and charitable gifts
Our Philosophy
We believe in building strong relationships with our clients and providing personalized attention to their insurance needs. Our agents will take the time to understand your unique situation and provide you with customized recommendations based on your individual circumstances. We are committed to helping you make informed decisions about your insurance coverage and ensuring you have the proper protection you need for every stage of life.
Our Partners
We partner with leading insurance companies to offer our clients a comprehensive range of coverage options at competitive prices. Some of our partners include:
- Acuity
- Badger Mutual
- Foremost
- GMIC
- IMT
- Integrity
- Pekin
- Progressive
- Secura
- Society
- West Bend

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