Business Details
15 Years
experience
Your Trusted Source for Fresh, Affordable Groceries in Central Valley
At First Step Nutrition, we are deeply committed to serving our valued customers and team members with integrity and care. Since opening our first WIC store in 2011, we have focused on providing fresh, budget-friendly foods, nutrition education, and referrals to healthcare and social services for low-income women, infants, and children. Operating across eight Central Valley locations, we pride ourselves on creating a safe, friendly environment that enhances the shopping experience. Our mission centers on delivering healthy, nutritional food at affordable prices while fostering community partnerships with local farmers and producers.We uphold core values like customer loyalty, accountability, honesty, teamwork, and growth to ensure every interaction reflects our dedication to excellence. By embracing change and resourcefulness, we aim to help underserved communities take meaningful steps toward healthier lives through accessible nutrition and exceptional service.
Services
WIC Grocery Items
Fresh Produce
Nutrition Counseling
eWIC Shopping
Local Farm Partnerships
Details
- Year established: 2011
Highlights and features
- We specialize in WIC-approved grocery items and nutrition counseling.
- Our stores offer convenient eWIC shopping experiences daily.
- We partner directly with local farmers for the freshest produce.
- We serve underserved communities with affordable, healthy food options.
- Our team provides friendly, family-focused service across Central Valley.
What people say
WIC-approved items
Fresh produce
Convenient service
Services
WIC Grocery Items
We provide a comprehensive selection of WIC-approved groceries, ensuring low-income families access essential nutrients. Our inventory includes fresh produce, dairy, and cooking staples. Our staff assists with WIC program navigation for a seamless shopping experience.
Fresh Produce
Our fresh produce section features locally sourced fruits and vegetables, supporting regional farmers while offering affordable options. We prioritize quality and variety to meet diverse dietary needs. Regular deliveries ensure peak freshness for every customer.
Nutrition Counseling
We offer free nutrition counseling to guide healthy eating choices. Certified experts provide personalized advice on meal planning and dietary needs. This service supports long-term wellness for families in underserved communities.
eWIC Shopping
Our eWIC program streamlines grocery purchases with digital convenience. Customers can efficiently manage benefits and complete transactions. This system reduces wait times while maintaining program compliance and accessibility.
Local Farm Partnerships
We collaborate with local farmers to supply fresh, seasonal produce. These partnerships strengthen regional agriculture and ensure affordable options. By prioritizing local sourcing, we reduce environmental impact and support economic growth in the Central Valley.
Questions
What is First Step Nutrition?
We are a WIC-certified grocery chain providing affordable fresh produce and nutrition services across Central Valley since 2011.
What payment methods do you accept?
We accept cash, SNAP, EBT, credit, and debit cards for all purchases.
Do you offer nutrition counseling?
Yes, we provide free nutrition counseling to help families make healthy dietary choices.
Are your stores open on Sundays?
Most locations are closed Sundays, but our Porterville and Tulare Inyo St. stores have limited Sunday hours.
How do you support local communities?
We partner with local farmers and agencies to supply fresh produce while offering accessible nutrition programs for underserved populations.
