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Business Details
14 Years
experience
Your Trusted Local Bike Shop in Senoia, GA
Senoia Bicycle, established in 2012, is a family-owned and operated bike shop rooted in the heart of Senoia, Georgia. Our journey began with a shared passion for cycling, driven by a team of avid riders and seasoned professionals committed to delivering exceptional service. As the only authorized Specialized dealer within a 40-mile radius, we pride ourselves on offering top-tier bicycles and gear from renowned brands like Cervelo, Gazelle, and Sun Bicycles, alongside Made-in-the-USA products that reflect our dedication to local craftsmanship. Our certified mechanics and Body Geometry fit specialists provide personalized repair services, professional bike fittings, and expert guidance tailored to cyclists of all levelsfrom beginners to competitive athletes.

With a welcoming atmosphere and a deep understanding of cycling culture, we aim to foster community engagement while ensuring every customer feels valued and supported. Whether you're seeking a new ride, technical expertise, or advice on local trails, our team combines decades of industry experience with a genuine love for cycling to deliver an unparalleled experience that transcends the typical retail model.
Services
Bike Sales Repair Services Bike Fitting Financing Options Accessories & Apparel
Details
  • Year established: 2012
Highlights and features
  • We are the only authorized Specialized dealer within a 40-mile radius.
  • Our team includes certified mechanics and Body Geometry fit specialists.
  • We prioritize personalized service tailored to individual cycling needs.
  • We support local manufacturers and offer Made-in-the-USA products.
  • Our staff combines decades of cycling experience with community-focused values.
Services
Bike Sales
We offer a curated selection of high-performance bicycles from top brands like Specialized, Cervelo, and Gazelle, catering to road, mountain, gravel, and hybrid cyclists. Our inventory includes entry-level and professional-grade models, ensuring every rider finds the perfect match for their style and skill level. With expert guidance, we help customers choose bikes that align with their goals, whether commuting, racing, or recreational riding.
Bike Repair
Our certified technicians provide comprehensive repair services, from minor adjustments to full overhauls, using state-of-the-art tools and genuine parts. We offer tune-up packages tailored to different needs, including brake and derailleur adjustments, wheel truing, and drivetrain cleaning. Quick turnaround times and free estimates ensure your bike remains in optimal condition for every ride.
Bike Fitting
Our Body Geometry-certified fitters use advanced technology to optimize your riding position, enhancing comfort, efficiency, and injury prevention. The process includes a detailed assessment of your cycling history, physical attributes, and goals. A precise fit allows riders to maximize performance while reducing strain, making every journey more enjoyable and sustainable.
Financing Options
We partner with Klarna to offer flexible financing for bike purchases, including interest-free plans and extended terms up to 36 months. This allows customers to ride immediately while paying over time, with quick approval and transparent terms. Financing ensures accessibility to premium bikes and gear without upfront financial strain.
Accessories & Apparel
We stock a wide range of cycling accessories, including helmets, lights, apparel, and shoes from trusted brands like Specialized and Leatt. Our selection supports safety, comfort, and performance, with expert advice to help customers choose the right products for their riding conditions and preferences.
People
Carter Schmeck
Primary Owner
Carter Schmeck brings 35 years of competitive cycling experience and 15 years in retail bicycle business to Senoia Bicycle. His background in outdoor and entertainment industries fuels his commitment to creating a community-centric shop that blends expertise with passion for cycling.
Taylor Schmeck
Operations Manager
Taylor Schmeck oversees daily operations, web, and social media, leveraging 15 years of media and operations management experience. While not a professional racer, she focuses on fostering a welcoming environment and strengthening community ties within the cycling scene.
Questions
What brands do you carry?
We stock Specialized, Cervelo, Gazelle, Batch, and Sun Bicycles, along with Made-in-the-USA accessories and apparel.
Do you offer bike fitting services?
Yes, our certified Body Geometry specialists provide personalized fittings to enhance comfort and performance for all cyclists.
Can I finance a bike purchase?
Yes, we offer Klarna financing with terms from 12–36 months, including interest-free options for qualified buyers.
What repair services are available?
We provide tune-ups, wheel truing, brake adjustments, and full overhauls, with a la carte options for minor repairs.
Are you the only Specialized dealer nearby?
Yes, we are the sole authorized Specialized dealer within a 40-mile radius of Senoia, GA.
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