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Pura Vida Salon, located in Braintree, MA, is an eco-friendly hair salon that combines the owner's passion for the beauty industry and the environment. The salon's ambiance is serene and warm, providing a welcoming atmosphere for guests. Pura Vida Salon has collaborated with the Nature Conservancy and Sustainable Braintree to give back to the environment and community, staying true to the meaning of "pure life."
Meet the Owner
Courtney Romano, the owner of Pura Vida Salon, is a highly trained professional stylist with over 11 years of experience. Her energy, passion, and drive have brought her vision of creating a premier eco-friendly salon to life. Courtney is an educator with Pureology, a brand that is a leader in luxury care, and specializes in design cutting and formal finishing. She shares her passion and knowledge with the Pura Vida team and other stylists across the country.
Our Team
The Pura Vida team is passionate about their careers and dedicated to making their guests feel naturally beautiful. Stylists at Pura Vida Salon are trained using the Redken Associate program, which emphasizes the importance of catering to each guest's specific needs and providing the full salon experience. The team is committed to the environment and has partnered with Green Circle Salons to divert up to 95% of salon waste from landfills.
Eco-Friendly Practices
At Pura Vida Salon, we care about the impact of our salon on the environment. We are proud to partner with Green Circle Salons, a comprehensive recycling and repurposing program that ensures our salon waste gets diverted out of our waste and water streams. We are committed to reducing our carbon footprint and doing our part to protect the environment.
Our Services
Pura Vida Salon offers a range of services, including:
- Cutting: Our signature haircut includes a relaxing shampoo experience and blowdry. We also offer a clipper haircut for men and a personalized haircut for curly hair, which includes shampooing, conditioning, diffusing, and styling.
- Color: We offer a variety of color services, including highlighting, balayage, and ombre. We use high-quality, eco-friendly hair color that is free from harsh chemicals.
- Hair Extensions: We offer hair extension services for clients who want to add length, volume, or both to their hair. Our extensions are made from high-quality, eco-friendly hair.
- Custom Blonding: Our custom blonding service is tailored to each client's unique hair needs and goals. We use a variety of techniques to create a natural, beautiful blonde color.
- Specialty Services: We offer a variety of specialty services, including bridal hair and makeup, hair straightening and smoothing, and hair repairs.
At Pura Vida Salon, we are dedicated to enhancing your natural beauty and creating a warm, friendly, and eco-friendly salon experience. Our team of highly trained professionals is passionate about making you feel and look your best. Book an appointment with us today and experience the Pura Vida difference.

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