Pier Plaza Restaurant

Pier Plaza: the heart of the Bayfield experience. Our establishment is a family-owned business that has been serving the Bayfield community for three generations. Since 1937, we have been providing quality food, excellent service, and a welcoming atmosphere to both locals and visitors alike. Our business encompasses a hotel, a restaurant, and a lounge, all of which are designed to make your stay in Bayfield memorable and enjoyable.

The Pier Plaza history dates back to 1937 when the Gonia brothers had a log cabin at the current location. It was a trolling headquarters for the local fishing industry, featuring box lunches and ice for keeping fish. In 1954, Jack and Shirley Johnson bought it, and a new building eventually went up. Every day, including holidays, it filled with families, fishing industry workers, and the local coffee clutch for breakfast, lunch, and dinner. More than just a restaurant, the Johnsons and their staff had a duty to serve the community, acting as a cafeteria for the workforce and sometimes even referred to by locals as "the pier cafe." Just about everyone in the local community from ages 14-85 had worked on this corner. Today, Pier Plaza is proudly owned and operated by the third generation of Johnsons.

Stay

The Pier Hotel offers most of its rooms with their own lake-view balcony, with a variety of amenities and price levels to choose from. Whether you're in Bayfield for a quick getaway or an extended stay, our hotel has everything you need for a comfortable and relaxing stay.

Eat

The Pier Restaurant is known for its quality food and excellent menu. Our restaurant offers a wide variety of dishes, including daily specials and fish fry Fridays. With a commitment to using fresh, locally-sourced ingredients, our restaurant is sure to satisfy even the most discerning palate.

The Pier Restaurant's deck offers a fantastic view of the lake, making it the perfect spot for a romantic dinner or a casual lunch. Whether you're in the mood for a quiet meal or a lively atmosphere, our restaurant has something for everyone.

Drink

The Pier Lounge, famously known as The Pickled Herring, is a local hangout that has been serving the Bayfield community since 1937. With a wide variety of drink specials and a commitment to serving only the freshest pickled herring, our lounge is the perfect spot to relax and unwind.

Experience

Pier Plaza is more than just a hotel, restaurant, and lounge. We are a part of the Bayfield community, and we take our role in serving the community seriously. Whether you're looking for recommendations on local activities and events or you need help navigating the area, our friendly staff is always here to help.

Our establishment is located in the heart of Bayfield, making it easy to find and even easier to explore everything that Bayfield has to offer. From local attractions to outdoor activities, Bayfield has something for everyone, and Pier Plaza is the perfect home base for your Bayfield adventure.

In conclusion, Pier Plaza is a family-owned business that has been serving the Bayfield community for three generations. Our establishment encompasses a hotel, a restaurant, and a lounge, all of which are designed to make your stay in Bayfield memorable and enjoyable. With a commitment to quality food, excellent service, and a welcoming atmosphere, Pier Plaza is the perfect spot for your next visit to Bayfield.