Business Details
33 Years
experience
Your Trusted Advertising & Marketing Partner in Little Rock, AR
Founded in 1993 by Gary Lay, Agency GWL has evolved into a Woman-Owned Small Business and a certified Minority and Women Owned Business Enterprise (MWBE) by the Arkansas Economic Development Commission. Led by co-owners Christy Vandergriff and Julie Barnett, our agency combines decades of industry experience with innovative thinking to deliver tailored solutions for brand building, digital marketing, traditional advertising, and web development. We prioritize client collaboration, leveraging our expertise in messaging strategy, creative campaigns, and digital optimization to create impactful, scalable results. Our in-house sister company, See Spot Run Productions, enhances our capabilities in crafting engaging advertisements that drive audience action.Recognized by DesignRush as a top Arkansas digital marketing company, we maintain a Google Partner status to access cutting-edge tools and training. Our multidisciplinary team blends creativity and analytics to develop campaigns that resonate across platforms, from social media to over-the-top (OTT) advertising. With a focus on user experience (UX/UI) design, we build websites that align with brand identity while adapting to evolving client needs. Our commitment to quality extends to monthly reporting, security updates, and strategic content calendars that ensure measurable growth for our clients.
Services
Brand Building
Digital Marketing
Traditional Advertising
Web Design & Development
Details
- Year established: 1993
Highlights and features
- We have over 30 years of experience in integrated marketing solutions.
- Our team holds Google Partner certification for advanced digital marketing tools.
- We offer in-house production capabilities through See Spot Run Productions.
- Certified as a Woman-Owned Small Business and MWBE by the state of Arkansas.
- We implement full-funnel marketing strategies tailored to client objectives.
Associations and certifications
- Google Partner
- Arkansas Economic Development Commission (MWBE)
What people say
Award-winning campaigns
Creative excellence
Strategic insights
Personalized service
Measurable results
Services
Brand Building
Our brand building service creates cohesive identities through strategic messaging, logo design, and style guides. We conduct industry research to develop unique brand matrices that align with your business goals. Clients receive comprehensive brand identity materials that enhance market recognition and customer loyalty.
Digital Marketing
We offer end-to-end digital marketing solutions including SEO, social media management, and targeted advertising campaigns. Our Google Partner-certified team creates content calendars and implements data-driven strategies across platforms like Facebook, Instagram, and OTT services. Monthly reporting ensures measurable ROI for our clients' digital investments.
Traditional Advertising
Through our sister company See Spot Run Productions, we produce television commercials, print materials, and outdoor advertising campaigns. Our expertise in OTT advertising delivers targeted messages through streaming platforms while maintaining creative excellence that drives audience engagement and conversion.
Web Design & Development
We build responsive websites focused on user experience (UX/UI) with scalable architecture. Our development team provides custom solutions, monthly hosting, and security updates. Each site integrates seamlessly with brand identity while optimizing for evolving business requirements and visitor retention.
People
Christy Vandergriff
President & Creative Director
With over two decades in advertising, Christy leads creative strategy at Agency GWL. Her expertise in brand storytelling and visual innovation drives award-winning campaigns for diverse clients across Arkansas and beyond.
Julie Barnett
Vice President & Account Director
Julie manages client relationships and strategic planning, ensuring alignment between business goals and creative execution. Her background in account management spans multiple industries, bringing practical insights to every project.
Gary Lay
Consultant
As founder of GWL Advertising, Gary provides strategic guidance based on 30+ years of industry experience. His vision continues to shape the agency's approach to integrated marketing solutions.
Amanda Porter
Business Manager
Amanda oversees financial operations and business development. Her organizational skills ensure smooth project execution while maintaining the agency's fiscal health and growth trajectory.
Brittani Reynolds
Account Manager
Brittani serves as a key client liaison, managing day-to-day communications and project timelines. Her attention to detail ensures campaigns meet quality standards and deadlines consistently.
Questions
What services does Agency GWL offer?
We provide brand building, digital marketing, traditional advertising, and web design services. Our sister company See Spot Run Productions handles video production needs.
Are you certified as a woman-owned business?
Yes, we're a certified Woman-Owned Small Business and MWBE through the Arkansas Economic Development Commission.
Do you work with clients outside Arkansas?
While based in Arkansas, our digital capabilities allow us to serve clients nationwide through virtual collaboration tools.
How do you measure marketing campaign success?
We use monthly reporting with key performance indicators like engagement rates, conversion metrics, and ROI analysis tailored to your business goals.
Can you handle both online and offline marketing?
Yes, we offer integrated solutions spanning digital marketing (SEO, social media) and traditional advertising (TV, print, OTT) for comprehensive brand exposure.
What makes your web design service unique?
Our websites combine UX/UI best practices with brand consistency, featuring scalable architecture and ongoing security maintenance for long-term performance.
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