Business Details
27 Years
experience
Bold Brand Transformation Experts in Phoenix
At Knoodle, we specialize in transforming stagnant brands into dynamic market leaders through bold strategy and creative innovation. Founded in 1999, our agency has maintained a singular focus on delivering results-driven marketing solutions that resonate with audiences and drive measurable impact. Our team of seasoned professionals employs a proprietary five-week Brand Spark process to uncover your brand's core identity, crafting cohesive strategies that permeate every marketing channel. With in-house capabilities spanning digital, PR, social media, and cause marketing, we ensure complete control over campaign execution while maintaining absolute transparency.Our 26 years of experience serving diverse industriesfrom homebuilding to healthcaredemonstrates our adaptability and commitment to staying ahead of evolving market trends. We pride ourselves on creating emotionally resonant campaigns that convert consumers into brand advocates, supported by data-fueled digital strategies and cinematic video production. Our women-owned agency's unique approach combines strategic rigor with creative audacity, ensuring brands not only stand out but create lasting cultural impact.
Services
Brand Strategy
Digital Marketing
Video Production
Public Relations
Cause Marketing
Web Development
Social Media Management
Media Planning
Creative Direction
SEO/SEM
Details
- Year established: 1999
Highlights and features
- We've delivered brand transformations for 26 consecutive years
- Our in-house team controls all campaign variables for consistent quality
- Specialists in cause marketing with 30+ annual programs
- Integrated services unify marketing into one cohesive strategy
- Proprietary Brand Spark process creates authentic brand identities
Services
Brand Strategy
Our Brand Spark process delivers comprehensive brand strategy through five weeks of intensive research and analysis. We identify core values, market positioning, and unique differentiators to create cohesive brand frameworks that drive consistent messaging across all channels. This strategic foundation ensures long-term brand relevance and market impact.
Digital Marketing
We combine data-driven strategy with creative execution for complete digital marketing solutions. Our services include SEO/SEM optimization, programmatic advertising, email automation, and website development that enhances user experience while improving search visibility and conversion rates through measurable performance metrics.
Video Production
From concept to final edit, our video production team creates emotionally resonant content that captures attention. We specialize in cinematic storytelling, drone videography, and strategic messaging that transforms brands into cultural touchpoints through visually compelling narratives.
Cause Marketing
Our award-winning cause marketing programs connect brands with social causes through strategic partnerships. We develop campaigns that increase consumer trust by aligning business values with community needs, creating authentic connections that drive both brand awareness and social impact.
Public Relations
We maintain proactive media relationships to secure strategic coverage and manage brand reputation. Our PR services include press release development, media training, crisis communications, and content creation that positions clients as industry thought leaders through earned media opportunities.
People
Rosaria Cain
Chief Executive Officer
Rosaria leads Knoodle's strategic vision with 25+ years of advertising experience. She oversees client relationships and agency operations while maintaining direct involvement in major brand strategy initiatives.
Sandra Guadarrama-Baumunk
Partner + VP of Client Services
Sandra manages client services with a focus on building long-term partnerships. She ensures seamless execution of multi-channel campaigns while maintaining brand consistency across all client deliverables.
Jerry Ferguson
Director of Digital Strategy
Jerry leads digital strategy development, specializing in data-driven marketing solutions. He oversees SEO/SEM programs, website development, and analytics reporting to optimize digital performance.
Korenna Wilson
Director PR + Content
Korenna directs public relations and content strategy, managing media relations and brand storytelling initiatives. She develops press materials and coordinates media outreach to enhance brand visibility.
Ben Heimer
Creative Director
Ben leads creative development across all client projects. He oversees visual design, copywriting, and brand identity creation while ensuring creative concepts align with strategic objectives.
Questions
What is cause marketing and how does it benefit brands?
Cause marketing combines traditional marketing with nonprofit partnerships to build brand trust. It increases consumer loyalty by aligning brands with social causes that resonate with their target audience.
How does Knoodle's Brand Spark process work?
Our five-week Brand Spark process uncovers your brand's core purpose and personality, creating a strategic foundation that informs all marketing initiatives and ensures consistent messaging.
What industries does Knoodle specialize in?
We serve diverse sectors including homebuilding, healthcare, senior living, technology, and nonprofit organizations through tailored marketing strategies and industry-specific expertise.
Can Knoodle handle complete brand reinventions?
Yes, we specialize in full brand transformations from identity development to market repositioning, supported by our integrated team of strategists and creative professionals.
What digital marketing services do you offer?
Our digital services include SEO/SEM, website development, programmatic advertising, email automation, and data analytics to enhance online visibility and audience engagement.
How does your video production approach differ?
We create cinematic content that stops scrolling and sparks emotion, combining strategic storytelling with technical excellence to produce memorable brand moments.
Videos
