Business Details
30 Years
experience
Your Trusted Partner for Strategic PR Solutions
Mikat Public Relations has been delivering strategic communications solutions since 1996, combining public relations expertise with business acumen to help organizations achieve their objectives. Our approach emphasizes ethical practices, customized strategies, and maintaining a limited client roster to ensure personalized attention and exceptional service quality. As a virtual firm based in La Crosse, Wisconsin, we leverage strategic alliances with industry professionals to provide comprehensive services while maintaining direct client relationships with our principal.With deep experience in media relations, crisis communications, and brand strategy, we serve diverse industries including nonprofits, real estate, and professional services. Our commitment to staying at the forefront of industry trends enables us to deliver innovative solutions that drive measurable business growth for our clients. Through two decades of proven success, we've built a reputation for reliability, creativity, and results-oriented counsel that consistently exceeds client expectations.
Services
Media Relations
Crisis Communications
Social Media Strategy
Brand Development
Event Planning
Content Creation
Public Relations
Marketing Communications
Nonprofit Support
Media Training
Details
- Year established: 1996
Highlights and features
- We offer 25+ years of experience in corporate and agency environments
- Our virtual firm model provides full-service capabilities with personalized attention
- We maintain strategic alliances with industry professionals for comprehensive solutions
- Customized communication plans tailored to each client's specific needs
- Proven track record of driving business growth through strategic PR initiatives
What people say
Well executed
Invaluable support
Game changing
Tremendous work
Successful results
Services
Public Relations
Our public relations services combine strategic planning with execution excellence to help organizations build and maintain positive relationships with key stakeholders. We develop customized communication strategies that align with business objectives while leveraging media opportunities and community engagement. Our approach focuses on creating authentic narratives that resonate with target audiences while maintaining brand consistency across all platforms.
Crisis Communications
We provide comprehensive crisis communications planning and response services to help organizations navigate challenging situations with confidence. Our approach includes developing proactive crisis plans, media training for spokespersons, and real-time response strategies. We help clients maintain their reputation and stakeholder trust through transparent, timely communication during critical moments.
Media Relations
Our media relations services focus on building strategic relationships between organizations and key media outlets. We develop targeted media outreach campaigns, craft compelling press materials, and facilitate media opportunities that enhance brand visibility. Our deep media network and understanding of news cycles help clients secure valuable media coverage that supports their business goals.
Social Media Strategy
We create integrated social media strategies that align with overall public relations objectives while enhancing brand engagement. Our services include platform-specific content development, audience analysis, and social media crisis planning. We help organizations leverage digital channels to build community relationships, monitor brand sentiment, and amplify key messages through strategic content distribution.
Brand Development
Our brand development services focus on creating cohesive brand identities that resonate with target audiences. We conduct brand audits, develop messaging frameworks, and create visual identity systems that reflect organizational values. Through strategic brand positioning and consistent communication planning, we help organizations strengthen market presence and differentiate themselves in competitive landscapes.
People
Annette Mikat
Founder & Principal
With over 25 years of experience in corporate and agency environments, Annette Mikat brings strategic communications expertise to Mikat Public Relations. She specializes in media relations, crisis communications, and brand strategy while maintaining direct client relationships as the firm's principal.
Questions
What industries does Mikat Public Relations specialize in?
We specialize in serving nonprofits, professional services firms, real estate organizations, and businesses requiring strategic communications support.
How does Mikat approach crisis communications?
We develop proactive crisis plans and provide real-time response strategies while maintaining brand reputation through transparent communication.
What areas do you serve?
While based in La Crosse, Wisconsin, we serve clients throughout the Midwest region through our virtual firm model.
How do you measure PR success?
We track media coverage, brand sentiment, stakeholder engagement, and alignment with specific business objectives to measure campaign effectiveness.
What makes Mikat different from other PR firms?
Our virtual model combines personalized service with access to strategic partners, while our limited client roster ensures dedicated attention to each client.
How long have you been in business?
Mikat Public Relations has been serving clients since 1996, providing over 25 years of strategic communications expertise.
