Business Details
41 Years
experience
Your Trusted Partner for Advertising & Marketing Solutions
Since 1985, CA Group has been a leader in delivering innovative marketing and creative solutions tailored to client needs. Our merger with Shields SGF has strengthened our multidisciplinary team, enabling us to offer enhanced strategies and technologies while maintaining our original commitment to personalized service. Our team combines decades of industry experience with a deep understanding of evolving market dynamics, ensuring clients receive impactful creative that connects brands to audiences.We approach every project with collaborative principles, working closely with clients and strategic partners to achieve their unique goals efficiently. Our Rhode Island roots anchor our dedication to local and national clients, blending big-agency quality with the agility of a boutique firm. Through this approach, weve built lasting relationships, evidenced by our long-standing client partnerships and proven track record of successful campaigns across diverse industries.
Services
Advertising
Branding
Digital Marketing
Environmental Design
Packaging Design
Print Media
Video Production
Website Design
Social Media Campaigns
Inbound Marketing
Details
- Year established: 1985
Highlights and features
- We offer 40+ years of combined leadership experience in advertising and branding.
- Our merger with Shields SGF provides expanded multidisciplinary expertise without sacrificing personalized service.
- We implement a collaborative creative process involving clients and strategic partners from concept to delivery.
- Our team maintains big-agency quality standards while fostering boutique-style client relationships.
- We specialize in creating memorable visual identities that differentiate brands in competitive markets.
Services
Advertising
Our advertising services create compelling campaigns across traditional and digital platforms. We develop tailored strategies for brochures, billboards, TV commercials, and online ads to maximize brand visibility. With expertise in direct mail, trade show support, and multimedia production, we deliver consistent messaging that resonates with target audiences while meeting measurable business objectives.
Branding
We craft distinctive brand identities through comprehensive positioning strategies and visual systems. Our branding solutions include logo development, packaging design, environmental graphics, and brand guidelines that establish market differentiation. By conducting competitive analysis and creating memorable taglines, we help businesses develop cohesive identities that strengthen customer connections and drive long-term brand loyalty.
Digital Marketing
Our digital marketing services combine strategic planning with creative execution for websites, social media, and paid advertising. We implement SEO-optimized content, targeted PPC campaigns, and data-driven email marketing strategies that convert digital engagement into measurable results. Through continuous performance monitoring and campaign optimization, we ensure maximum ROI across all digital touchpoints.
Website Design
We create responsive, user-centric websites that reflect brand identity while delivering seamless functionality. Our process includes UX/UI design, content strategy, and technical implementation to ensure optimal performance across devices. From custom CMS platforms to e-commerce solutions, we build digital experiences that engage audiences and support business growth through measurable online conversions.
Social Media Campaigns
Our social media strategy develops platform-specific content that drives engagement and brand awareness. We manage comprehensive campaigns across major networks, including content calendars, paid promotions, and analytics tracking. By creating shareable visual content and monitoring audience interactions, we help businesses build authentic relationships with their customers while achieving specific marketing objectives.
People
Fred Lusignan
President
With decades of Rhode Island advertising experience, Fred leads business operations and client relations. Inventor of educational toy Multiplication Slam, he brings strategic vision to CA Group's multidisciplinary team.
Chuck Lusignan
VP & Creative Director
A Providence-based creative leader with national award-winning experience, Chuck has shaped CA Group's design approach since 1985. His career spans traditional to digital media innovation while maintaining a commitment to groundbreaking solutions.
Erin Lailer
VP & Project Manager
Erin serves as primary client liaison, developing tailored marketing strategies through relationship-building expertise. She specializes in translating client needs into customized creative solutions that deliver measurable business results.
Rob Sadler
Senior Designer
With a UMass Dartmouth graphic design background, Rob creates visual solutions across multiple deliverables. His diverse portfolio demonstrates adaptability to changing client needs while maintaining design excellence through an ever-expanding skillset.
Questions
What services does CA Group offer?
We provide full-service marketing solutions including advertising, branding, digital campaigns, website design, social media management, and traditional media production tailored to client needs.
How has joining Shields SGF affected CA Group?
This strategic merger enhances our multidisciplinary capabilities while maintaining our original team, processes, and client relationships without operational disruptions.
Where is CA Group located?
We maintain our Rhode Island headquarters and continue serving local and national clients from our established location.
How can I schedule a consultation?
Contact Erin Lailer directly to discuss your marketing goals and establish a customized approach for your business needs.
What industries does CA Group work with?
We serve diverse sectors including healthcare, finance, manufacturing, education, and nonprofit organizations with specialized marketing expertise.
How does CA Group approach creative development?
Our collaborative process combines client insights with creative innovation, ensuring solutions that differentiate brands while achieving strategic business objectives through measurable results.
