Business Details
Transforming Design Visions into Profitable Results
With over three decades of leadership in the home design industry, we specialize in transforming complex design visions into measurable business outcomes. Our expertise lies in guiding high-performing teams through every project phasefrom initial blueprint reviews to final installationswhile maximizing profitability and client satisfaction. We excel at identifying strategic upsell opportunities, advising on architectural layouts, curating premium finishes, and managing large-scale procurement processes.Our proven track record includes directing multimillion-dollar projects and mentoring sales teams to consistently exceed performance targets. Recognized as a Leader for a Lifetime by the Cobb Chamber of Commerce in Georgia, our approach combines deep industry knowledge with actionable results-driven strategies.
Services
Home Design Sales
Project Management
Blueprint Review
Installation Oversight
Procurement Management
Architectural Consultation
Finish Selection
Upsell Strategy
Highlights and features
- We offer 30+ years of specialized home design sales leadership experience.
- Our team transforms complex design concepts into measurable financial outcomes.
- We provide end-to-end project guidance from blueprint review to final installation.
- Our leadership approach consistently mentors teams to exceed performance targets.
- Recognized with lifetime achievement award by Cobb Chamber of Commerce.
Associations and certifications
- Cobb Chamber of Commerce - Leader for a Lifetime
Services
Home Design Sales
Our home design sales expertise transforms conceptual visions into profitable business outcomes. With over 30 years of industry experience, we lead cross-functional teams through complex sales cycles, from initial client consultations to final deal closures. Our strategic approach maximizes revenue potential while maintaining alignment between design integrity and financial objectives.
Project Management
We provide comprehensive project management for residential design initiatives, overseeing every phase from blueprint analysis to final implementation. Our methodology ensures seamless coordination between designers, workrooms, and installation teams while maintaining strict budgetary controls and quality standards throughout the project lifecycle.
Procurement Management
Our procurement management services handle large-scale material acquisition for home design projects. With proven expertise in negotiating multimillion-dollar contracts, we ensure timely delivery of premium finishes and furnishings while maintaining strict cost controls and supplier quality assurance protocols.
Architectural Consultation
We offer expert architectural flow analysis to optimize spatial layouts and functionality. Our consultation services identify structural improvements that enhance both aesthetic appeal and practical usage, ensuring designs meet both client needs and industry best practices.
Finish Selection
Our finish selection process combines aesthetic expertise with practical considerations to choose premium materials that enhance design concepts. We curate flooring, cabinetry, and surface materials that balance visual appeal with durability and maintenance requirements for long-term client satisfaction.
People
Cheryl Draa Moran
VP of Sales
With over 30 years in home design sales leadership, Cheryl Draa Moran specializes in transforming complex design visions into profitable outcomes. She leads cross-functional teams through project execution while mentoring staff to exceed performance targets.
Questions
What home design services do you specialize in?
We focus on sales leadership and project management for residential design initiatives, including blueprint review, material procurement, and installation oversight.
How long have you been in the home design industry?
Our leadership has over 30 years of experience guiding home design sales teams and managing complex residential projects.
What makes your approach unique?
We combine strategic sales leadership with hands-on project execution, ensuring both financial performance and design excellence throughout every project phase.
Do you work with individual homeowners directly?
Our primary focus is leading design teams and managing projects for home design professionals rather than direct consumer sales.
What geographic areas do you serve?
While based in Georgia, our project management expertise supports home design initiatives across multiple regional markets.
