Issm

The International Society for Strategic Marketing (ISSM) is an esteemed organization dedicated to advancing the field of direct marketing through innovative strategies and ideas. Established in 1991 as the North American Society for Strategic Marketing, the ISSM has since evolved into a global think tank, comprising a diverse group of Fellows who share a passion for improving the effectiveness of marketing efforts.

Our Mission

The ISSM was founded with the mission of fostering credible and worthwhile knowledge in the international direct marketing and database marketing industry. Our Fellows, comprising experts in the field, strive to create and disseminate insightful articles, research papers, and case studies that address the most pressing challenges faced by marketers. By sharing their expertise, the ISSM members aim to empower marketers with the knowledge and skills necessary to drive business growth and success.

Our Services

The ISSM offers a wide range of services designed to support the growth and development of the marketing community. Our Fellows contribute through:

• Articles and Research Papers: In-depth analyses of the latest trends, tools, and techniques in direct marketing and database marketing.
• Case Studies: Real-world examples of marketing success stories, highlighting innovative strategies and tactics.
• Webinars and Online Courses: Interactive training sessions focused on topics like data-driven marketing, social media, and email marketing.
• Networking Opportunities: Regular meetups and conferences where members can connect with peers and industry experts.

Benefits of Membership

Joining the ISSM offers numerous benefits for marketers, including:

• Access to exclusive online content, including articles, research papers, and case studies.
• Participation in regular webinars and online courses, providing opportunities to upskill and stay updated on industry trends.
• Networking opportunities with fellow members and industry experts.
• Discounts on ISSM events and conferences.

Conclusion

The International Society for Strategic Marketing is a premier organization dedicated to advancing the field of direct marketing. By offering a range of services, including articles, research papers, webinars, and online courses, the ISSM provides valuable insights and tools to help marketers thrive in an ever-evolving marketing landscape.