Business Details
35 Years
experience
Strategic Marketing Think Tank & Resources
Founded in 1991, we began as the North American Society for Strategic Marketing with 14 industry leaders as Senior Fellows. By 1995, we expanded globally and rebranded as the International Society for Strategic Marketing (ISSM) to reflect our growing international presence. Our mission has always been to produce credible, actionable knowledge for the direct and database marketing industries. With members from 173 countries, we leverage low-cost digital publishing to provide accessible, high-quality resources. Our online platform now offers direct member access to all articles, eliminating the need for manual requests. In 2017, we launched a series of online courses and planned a limited symposium for Fellows and members.Our team of industry experts continues to expand our services, ensuring we remain at the forefront of strategic marketing innovation. We collaborate with direct marketing leaders worldwide to enhance our offerings and maintain our position as a trusted knowledge hub. Our history of adapting to technological changes, such as the rise of the internet, demonstrates our commitment to staying relevant in a dynamic industry. Through our global network, we foster collaboration and knowledge-sharing among marketing professionals.
Services
Online Marketing Courses
Member Archives
Symposiums
Direct Marketing Resources
Database Marketing Insights
Details
- Year established: 1991
Highlights and features
- We offer a global network of marketing experts and resources spanning 173 countries.
- Our team includes industry-recognized Senior Fellows with decades of direct marketing experience.
- We provide exclusive online courses and member archives for professional development.
- We adapt to industry trends, offering innovative solutions like digital publishing and symposiums.
- Our focus on credible, actionable knowledge ensures practical value for marketing professionals.
Services
Online Marketing Courses
We deliver specialized online courses designed to enhance marketing skills and strategies. Our programs cater to professionals seeking to stay competitive in the evolving marketing landscape. Each course combines theoretical insights with practical applications for immediate implementation.
Member Archives
Our members gain direct access to a comprehensive archive of industry articles and research. This resource includes decades of strategic marketing knowledge, case studies, and expert analyses. The digital library is continuously updated to reflect current trends and best practices.
Symposiums
We host exclusive symposiums for Fellows and members to facilitate networking and knowledge exchange. These events feature presentations by leading marketing experts and discussions on emerging industry challenges. Participation is limited to ensure high-quality interactions and in-depth exploration of topics.
Direct Marketing Resources
We provide targeted resources focused on direct marketing strategies and techniques. Our materials include actionable guides, templates, and frameworks developed by seasoned professionals. These tools help businesses optimize their direct marketing campaigns for better engagement and ROI.
Database Marketing Insights
Our database marketing resources offer insights into leveraging customer data effectively. We cover topics like segmentation, personalization, and analytics to improve marketing precision. These insights help businesses make data-driven decisions to enhance customer relationships and campaign performance.
People
John Miglautsch
Founder
John Miglautsch is the founder of ISSM and a marketing expert with over 30 years of experience in direct marketing. He has developed innovative strategies that have driven significant growth for businesses worldwide. His leadership has positioned ISSM as a leading authority in strategic marketing.
JoAnna Brandi
Senior Fellow
JoAnna Brandi is a Senior Fellow at ISSM and president of Working Relationships, Inc. She specializes in customer loyalty and retention strategies. With her extensive background in relationship marketing, she contributes valuable insights to ISSM's research and educational programs.
Hershell Gordon Lewis
Senior Fellow
Hershell Gordon Lewis is a renowned copywriting expert and Senior Fellow at ISSM. He has authored numerous books on marketing communication and has shaped industry standards for persuasive writing. His expertise enriches ISSM's educational content and member resources.
Denison Hatch
Senior Fellow
Denison Hatch is a Senior Fellow and editor of Target Marketing magazine. He brings deep expertise in direct marketing trends and campaign optimization. His contributions help ISSM members stay ahead of industry shifts and technological advancements.
Bob Hacker
Senior Fellow
Bob Hacker, founder of The Hacker Group, is a Senior Fellow with a focus on data-driven marketing strategies. His work emphasizes measurable results and ROI optimization. He actively mentors emerging marketers through ISSM's programs and initiatives.
Questions
What is the International Society for Strategic Marketing (ISSM)?
ISSM is a global think tank focused on direct and database marketing, providing resources, courses, and networking opportunities for marketing professionals since 1991.
How can I access ISSM's member resources?
Members can directly access all articles and research archives through our online platform after registration, eliminating the need for manual requests.
Does ISSM offer educational programs?
Yes, we provide online courses and exclusive symposiums designed to enhance marketing skills and keep professionals updated on industry trends.
Who contributes to ISSM's research and content?
Our content is developed by Senior Fellows and industry experts with decades of experience in direct and database marketing.
Is ISSM limited to North America?
No, we are a global organization with members from 173 countries, fostering international collaboration and knowledge-sharing in marketing.
