Business Details
45 Years
experience
Custom Jewelry Design & Repair Services in St. Louis
Founded in 1981, MSG Jewelers has grown from a small family venture into a trusted name in fine jewelry. Our three decades of experience in custom design, repair, and appraisal services are rooted in a commitment to quality and customer education. With all work completed in-house, we combine technical expertise with personalized service, serving over 16,000 clients while maintaining the integrity of our founding principles. Our team, including five family members, approaches every project with the dedication of crafting heirlooms for future generations.We prioritize transparency in diamond grading and metal quality, ensuring clients understand the value of their investments. From restoring antique pieces to creating custom designs, our process emphasizes precision and artistry. Our relationships with major insurance companies streamline claims processing for damaged or lost jewelry. As active members of the St. Louis community, we balance business success with ethical practices and customer-centric values.
Services
Custom Jewelry Design
Jewelry Repair
Appraisals
Insurance Claims
Gold Trading
Diamond Upgrades
Antique Restoration
Jewelry Cleaning
Bullion Sales
Trade-Ins
Details
- Year established: 1981
Highlights and features
- Family-owned business with 40+ years of jewelry expertise
- In-house manufacturing ensures quality control and faster turnaround
- Specialize in custom restoration of antique and heirloom jewelry
- Certified appraisers with insurance claim processing experience
- Offer free jewelry cleaning and inspection services
Services
Custom Jewelry Design
Our in-house designers create one-of-a-kind pieces using 3D modeling and traditional techniques. Clients collaborate directly with artisans to develop unique engagement rings, wedding bands, and statement jewelry. We refine our own gold to ensure purity and work with ethically sourced diamonds and gemstones.
Jewelry Repair
We offer comprehensive repair services including ring sizing, prong replacement, and chain soldering. Our bench jewelers specialize in restoring damaged heirlooms and repairing broken settings. Rush services available for urgent repairs with additional fees applied.
Appraisals
Certified professionals provide detailed appraisals for insurance, estate, and resale purposes. Our evaluations include market value analysis and documentation of gemstone characteristics. We update existing appraisals to reflect current market conditions.
Insurance Claims
We handle complete insurance claim processing for lost or damaged jewelry. Our team works directly with major insurance providers to facilitate replacements or repairs. Services include documentation, valuation, and claim status updates.
We Buy Gold
We purchase gold, silver, and precious metals for cash or store credit. Our buy prices reflect current market values with options for immediate payment or trade toward new purchases. We also offer bullion products for investment purposes.
People
Mike George
President
Founder with 40+ years in the jewelry industry, specializing in diamond education and custom design. Developed the company's educational Gemtalk program for consumer jewelry literacy.
Mary Ann George
Family Liaison
Integral to client relations and business operations, focusing on creating welcoming customer experiences. Manages family dynamics within the business structure while maintaining service excellence.
Melanie George
Sales Director
Third-generation jeweler with expertise in diamond selection and bridal jewelry. Trained in gemstone evaluation and customer service, specializing in helping clients find meaningful jewelry pieces.
Mike George Jr.
Gem Specialist
Second-generation jeweler focused on diamond grading and gemstone evaluation. Combines technical expertise with personalized service to help clients understand jewelry quality characteristics.
George George
Master Jeweler
Skilled bench jeweler with 20+ years of experience in jewelry repair and custom manufacturing. Oversees workshop operations and quality control for all custom design projects.
Questions
Do you offer custom jewelry design services?
Yes, we specialize in custom jewelry design with in-house manufacturing capabilities. Our designers work directly with clients to create unique pieces.
Can you repair antique jewelry?
Our expert jewelers restore antique and heirloom pieces to their original condition while preserving historical integrity through specialized techniques.
How do insurance claims work?
We handle complete insurance claims processing, working directly with providers to replace or repair damaged/lost jewelry. Bring your documentation for evaluation.
Do you buy used gold and diamonds?
Yes, we purchase gold, silver, and diamonds for cash or store credit. Trade options offer double value toward new purchases.
Are your diamonds graded?
All diamonds receive professional grading based on the 4Cs (cut, color, clarity, carat). We provide detailed documentation for every diamond evaluation.
How long does custom jewelry take?
Custom pieces typically require 4-6 weeks for design and manufacturing. Rush options available for select projects with additional fees.
