Cross Wealth Management

Who We Are

Cross Wealth Management is an independent wealth management and financial services firm dedicated to helping individuals and businesses in our community achieve their financial goals. With a strong commitment to our clients, we strive to provide personalized financial strategies that align with their unique needs and aspirations.

Our team is led by Terry D. Cross, President and Financial Advisor, who brings over two decades of experience in the financial industry. Terry has a rich background in consulting advice, asset management, and financial planning, making him a trusted advisor for clients across Iowa. As an Iowa native and a graduate of Iowa State University, Terry has a deep understanding of the local community and its financial landscape.

At Cross Wealth Management, we believe in building long-lasting relationships with our clients. We achieve this by fostering an environment of transparency, integrity, and respect. Our team members, Maeann Unser and Dani Duns, play crucial roles in delivering exceptional operational experiences to our clients.

What We Do

At Cross Wealth Management, "walking beside you" is more than just a phrase; it is the core of our philosophy. We work closely with our clients to provide tailored financial strategies that help them build, protect, and manage their wealth. Our services include:

1. Financial Planning: We create comprehensive financial plans that take into account our clients' short-term and long-term financial goals. These plans may include retirement planning, education planning, risk management, and estate planning.

2. Investment Management: Our investment management services are designed to help clients grow their wealth by making informed investment decisions based on market research, analysis, and their unique risk tolerance and return expectations.

3. Retirement Planning: We help our clients prepare for a secure retirement by providing guidance on retirement income strategies, Social Security benefits, and other retirement-related issues.

4. Estate Planning: Our team assists clients in developing a well-thought-out estate plan that ensures their assets are distributed according to their wishes.

5. Risk Management: We help clients identify and manage risks associated with their financial plan, such as market risk, inflation risk, and longevity risk.

Why Us?

Choosing the right financial advisor is crucial for your financial success. At Cross Wealth Management, we believe our independence, experience, and commitment to our clients set us apart. As an independent firm, we have the freedom to choose the best solutions for our clients without being tied to any particular product or investment strategy.

Additionally, our team's extensive experience in the financial industry enables us to provide expert guidance and trusted advice. We take pride in understanding our clients' unique situations, enabling us to create customized financial strategies that help them achieve their goals.

At Cross Wealth Management, our clients are our top priority. We are genuinely passionate about helping them reach their financial aspirations, and we strive to deliver exceptional service every step of the way.

Who We Serve

Cross Wealth Management serves a diverse range of clients, including individuals, families, and businesses. Our clients come from various walks of life, but they all share a common goal: to achieve financial success. Whether you are just starting your financial journey, planning for retirement, or managing your wealth, Cross Wealth Management is here to help.

How We Work

At Cross Wealth Management, we follow a disciplined approach to help our clients achieve their financial goals:

1. Understanding Your Needs: We take the time to understand our clients' unique financial situations, goals, and risk tolerance.

2. Developing a Customized Plan: Based on our clients' specific needs, we create a tailored financial plan that aligns with their goals and risk tolerance.

3. Implementing the Plan: We work closely with our clients to implement the recommended strategies efficiently and effectively.

4. Monitoring and Adjusting: We continually monitor our clients' progress and make adjustments as needed to ensure they stay on track to achieving their financial goals.