Business Details
50+ Years
experience
Creative Marketing & Design Solutions in Waunakee, WI
Kramer Madison has been a trailblazer in creative marketing and design since 1936. Founded by Mildred Kramer Gill, the business evolved under Felix Kremer's leadership and later Todd and Liz Tiefenthaler, becoming a full-service marketing agency. Today, led by President/Owner Gina Weise, we combine decades of craftsmanship with modern strategies to solve real business challenges. Our team of experts specializes in data-driven creative solutions across print, digital, and promotional products. We pride ourselves on merging the tenacity of traditional methods with innovative digital approaches to deliver measurable results. From strategic brand consulting to custom swag programs, our services empower clients to expand brand awareness and drive engagement.As a certified Woman-Owned Small Business, we maintain a client-centric approach, offering personalized service and white-glove treatment for every project. Our collaborative process begins with understanding your business goals, ensuring every solution aligns with market needs. With in-house printing, mailing, and fulfillment capabilities, we provide seamless execution from concept to delivery. Whether rebranding established companies or launching startups, our award-winning team delivers creative that stands out in crowded markets.
Services
Graphic Design
Web Design
Marketing
Promotional Products
Strategic Brand Consulting
Printing
In-House Mailing
Digital Marketing
Logo Design
Promotional Swag
Details
- Year established: 1936
Highlights and features
- We offer over 85 years of combined marketing and design expertise
- Our data-driven approach ensures measurable campaign performance
- Full-service capabilities from concept to fulfillment
- Certified Woman-Owned Small Business with personalized service
- Award-winning creative team with diverse industry experience
Associations and certifications
- U.S. Small Business Administration
Services
Graphic Design
Our graphic design team creates visually compelling materials that cut through market clutter. With expertise in advertising, branding, and packaging design, we develop solutions that align with business objectives while maintaining artistic integrity. From print collateral to digital assets, our designers ensure consistent brand messaging across all touchpoints. Clients benefit from our ability to translate complex concepts into impactful visual communications that resonate with target audiences.
Promotional Products
We offer comprehensive branded merchandise solutions featuring over a million products. Our white-glove service handles everything from product selection to fulfillment, ensuring seamless execution. Custom swag programs enhance brand visibility through high-quality items that create lasting impressions. Our concierge service curates tailored options that align with client marketing goals and audience preferences.
Strategic Brand Consulting
Our brand consulting services help businesses define and refine their market positioning. Through comprehensive market analysis and competitor research, we develop strategic frameworks that guide brand evolution. This includes logo design, rebranding initiatives, and messaging development that maintains brand consistency across all channels while adapting to changing market dynamics.
Web Design
We create responsive websites that serve as powerful marketing tools. Our custom designs ensure optimal user experiences across devices while maintaining brand consistency. The process includes content creation, SEO optimization, and integration with marketing campaigns. Clients receive ongoing support through managed hosting services that guarantee site performance and security.
Digital Marketing
Our digital marketing services encompass SEO, SEM, social media management, and email campaigns. We combine quantitative analysis with creative content to drive engagement and conversions. The approach includes targeted advertising strategies across Google and Facebook platforms, ensuring measurable ROI for marketing investments.
People
Gina Weise
President/Owner
Gina Weise leads Kramer Madison with a vision combining traditional craftsmanship with modern innovation. Her leadership focuses on strategic growth while maintaining the company's core values of quality and client service. With extensive industry experience, she ensures the agency continues delivering award-winning solutions that meet evolving market demands.
Todd Tiefenthaler
Former Leader
Todd Tiefenthaler played pivotal role in transforming Kramer Printing into a dynamic marketing agency during his leadership from 1984. His strategic direction helped establish the company's reputation for creative excellence and comprehensive service offerings that continue today.
Liz Tiefenthaler
Former Leader
As former co-leader with Todd Tiefenthaler, Liz contributed to developing Kramer Madison's unique approach combining creative design with practical business solutions. Their collaborative leadership established the foundation for the agency's current success in integrated marketing services.
Mildred Kramer Gill
Founder
Mildred Kramer Gill founded the business in 1936 as a female-owned letter shop, establishing its commitment to quality and innovation. Her entrepreneurial spirit created the foundation for what would become a leading marketing agency while breaking barriers for women in business during that era.
Questions
What services does Kramer Madison offer?
We provide comprehensive marketing solutions including graphic design, web development, strategic brand consulting, promotional products, and digital marketing services.
Are you a certified woman-owned business?
Yes, we're officially certified by the U.S. Small Business Administration as a Woman-Owned Small Business.
Do you handle both design and production in-house?
Yes, we maintain full-service capabilities from creative concept through printing, mailing, and fulfillment under one roof.
Can you help with promotional product programs?
Our promotional products team manages everything from product selection to fulfillment, offering over a million branded merchandise options.
What industries do you serve?
We work with diverse clients including corporations, nonprofits, and startups across multiple sectors throughout Wisconsin and beyond.
How do you approach branding projects?
Our strategic brand consulting begins with market analysis to develop identity solutions that create lasting customer connections and drive business growth.
