Making a Splash Without Much Cash
Welcome to Leading Edge Marketing, a renowned Public Relations (PR) firm that specializes in providing cost-effective, senior-level PR counsel to hotels, restaurants, attractions, destinations, hospitality industry service providers, and select performance motorsport manufacturers. Our team of experts, led by principal Stephanie Seacord, brings over 25 years of industry experience to serve clients from various sectors.
Stephanie Seacord began her career in Public Relations with Ingalls Associates in Boston, where she served prestigious clients such as T.J. Maxx, Newworld Bank, Herman's Survivors Boots, The Talbots, Acorn Structures, and Zayre Corp. From 1985-92, she was the director of corporate communications for Omni Hotels/North America in Hampton, NH, and the director of the Omni Select Guest (frequent traveler) program.
Seacord is the author of the book, Public Relations Marketing: Making a Splash Without Much Cash, a contributor to such trade publications as Lodging Hospitality, Lodging, and American Demographics, and an occasional lecturer at the Boston University School of Hospitality Administration.
Services Offered
Our services include:
1. Public Relations (PR) Marketing: We specialize in crafting and executing strategic PR campaigns that help our clients build their brand, increase visibility, and establish a strong reputation in their respective industries.
2. Social Media Management: We manage and maintain social media profiles for our clients, creating engaging content and implementing effective strategies to grow their online presence and interact with their audience.
3. Content Creation: Our team produces high-quality, compelling content for various platforms, including blog posts, articles, press releases, and more.
4. Event Planning and Execution: We assist in planning and executing events, from small gatherings to large-scale conferences, ensuring every detail is meticulously managed to guarantee a successful and memorable experience.
5. Crisis Communications: We provide expert advice and support during times of crisis, helping our clients navigate challenging situations and maintain a positive public image.
6. Digital Marketing: Our digital marketing services include search engine optimization (SEO), email marketing, and online advertising, all designed to drive traffic, boost engagement, and increase sales for our clients.
Case Histories
Our team has successfully managed numerous PR marketing campaigns and projects over the years, showcasing our capabilities and demonstrating the best creative Leading Edge thinking at work. Some of our notable case histories include:
1. Portsmouth Peace Treaty Centennial 2005: We played a key role in celebrating the 100th anniversary of the negotiations in Portsmouth, NH, that brought an end to the Russo-Japanese War.
2. Wentworth By the Sea Hotel & Spa, New Castle NH: We provided PR counsel to this prestigious hotel, helping them enhance their reputation and attract more guests.
3. ISM: Tiffany & Co., Home Hill Inn, VacationCoach.com: We worked as consultants for these esteemed clients, delivering successful PR marketing strategies that met their specific needs and goals.
4. PR Marketing book gets rave reviews Splashdown USA Results as Consultant for ISM: Our book, Public Relations Marketing: Making a Splash Without Much Cash, received positive reviews, further establishing our expertise in the PR marketing field.
5. Pitching a Fit Portsmouth Peace Treaty Centennial: We developed and executed a PR campaign that generated significant buzz and attention for this historic event.
Links
We invite you to explore the links section of our website, where you can find articles written by our team, selections from our book, and news about our current clients.
Contact Us
If you have any questions or would like to learn more about how Leading Edge Marketing can assist you, please do not hesitate to reach out to us. We look forward to the opportunity to work with you and help you achieve your PR marketing goals.

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