Mendoza Group

At Mendoza Group, we believe that marketing should be more than just an advertising campaign. It should be a conversation, a connection, and a commitment to understanding the people you want to reach. That's why we've dedicated ourselves to marketing beyond the mainstream, focusing on the stories and experiences of Hispanic and multicultural consumers in hard-to-reach communities.

Our Story

In the early 1990s, we recognized that Hispanic populations were growing rapidly and held significant purchasing power in key markets. While traditional advertisers took ten years to recognize this opportunity, we launched our business with a clear strategy based on education, empathy, and empowerment. We began by helping clients understand the unique cultural differences and behaviors of Hispanic consumers, and we guided them through a carefully planned roadmap to earn their loyalty for life.

Since our founding in 1995, we've grown from a small ad shop serving local ethnic markets to a full-service national marketing agency. Our growth mirrors the evolution of the American populace, and we've remained committed to serving the fastest-growing segment of the new general market.

Our Core Team

Meet Mia Mendoza, the founder and principal of Mendoza Group. With over 30 years of experience in marketing beyond the mainstream, Mia has been recognized as a "Marketing whiz of the 21st century" by Business Week magazine. Her accomplishments include hosting Tampa Bay's first bilingual talk show, directing programming and development at Telemundo, and pioneering transcreation strategies. Mia is a true trailblazer in the marketing industry, and her dedication to integrity, family, cultural diversity, community service, personal excellence, and passion continues to guide our agency.

Our Services

At Mendoza Group, we offer a wide range of services designed to help our clients connect with Hispanic and multicultural consumers. These include strategy to sales, media planning and placement, experiential marketing, creative services, social media and digital marketing, and translation and transcreation. Whether you need to increase brand awareness, educate your target audience, or create memorable experiences, we're here to help.

Our Work

We're proud of the work we've done for our clients, and we're committed to delivering exceptional results that meet their unique needs and goals. Our portfolio includes projects that showcase our ability to understand and engage with diverse audiences, and we're constantly looking for new ways to innovate and improve our services.

Our Values

At Mendoza Group, we believe in a set of core values that guide everything we do. These values include making sure family comes first, honoring cultural diversity, providing exceptional experiences, giving back to the community, demonstrating personal excellence, and having passion in our work. We won't compromise these values just to turn a profit, because integrity is what allows us to serve our clients with confidence.

Our Credentials

Mendoza Group is certified by several organizations, including the PA Department of General Services, the Unified Certification Program, the Eastern National Minority Supplier Diversity Council, the Women's Business Enterprise National Council, and the Philadelphia Office of Economic Opportunity. We're committed to maintaining these certifications and continuing to grow as a minority-owned business.