Automating Success, One Report at a Time.
At LanTrax, we specialize in providing comprehensive back office software solutions designed to help residential real estate brokerages increase productivity and profitability. Our software is tailored to meet the unique needs of small to large real estate brokers, offering powerful automation tools, efficient workflows, and customizable reporting features. With over a decade of experience in the real estate software industry, we have established ourselves as a trusted partner for some of the top transaction management software platforms and real estate brokerages.
Our Services
Our back office software solutions encompass a wide range of features designed to streamline and automate various aspects of real estate brokerage management. These services include:
1. Agent, Listing, and Sales Management: Our software helps you manage your agents, listings, and sales with ease. Automate tasks such as commission calculations, payments, and associate billing to save time and reduce errors.
2. Escrow Management: Our escrow module simplifies the management of money in and money out, making it easier to balance accounts on a monthly basis. This feature also includes reporting capabilities, providing a complete story for agents, branches, and the total company.
3. Lead and Referral Management: Our system allows for the efficient management of leads and referrals, helping you track and convert more leads into sales.
4. Accounting and Reporting: We provide a variety of customizable reports to help you make informed decisions for business growth. Our software also integrates seamlessly with Microsoft Dynamics GP and other general ledger systems for better accounting controls.
5. Integration Partners: We work closely with top transaction management, lead generation, CRM, and other real estate software vendors to provide fully integrated solutions, ensuring a smooth and efficient closing process.
Client Testimonials
"Since implementing Profit Power, we've strengthened the reliability of our data. The Profit Power team is very knowledgeable about their product and responsive to support inquiries. They don't attempt to address every little nuance that a client might request, but if it makes sense and adds value for all clients, they implement it within a subsequent software release so that all users benefit." - Scott McGrory, Chief Financial Officer
"Profit Power has given us a better customized way to pay agents under all our commission plans and have that information dropped into Microsoft Dynamics GP each day for better accounting controls. The reporting capabilities are good and tell the whole story for the agent as well as branches and the total company. Good people who are ready and willing to help with any support needed." - Robert Pennick, Chief Financial Officer
"LanTrax has helped us find the best ways to use our resources. They were able to transform the intranet and make it a hub of everything that goes on. LanTrax has been a good partner. We can get somebody on the phone very quickly and can usually get an answer to a question very quickly." - Les Sease, Director of Information Technology
"Anytime an issue arises, it is addressed very quickly by the Profit Power support team." - Susan McKenzie, Accounting Manager

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