Business Details
Real Estate Back Office Software Solutions
LanTrax has been a trusted provider of real estate back office software solutions since 1967, empowering brokers to enhance productivity and profitability. Our comprehensive platforms automate critical processes including agent management, commission calculations, escrow handling, and customizable reporting. By integrating with leading transaction management systems, we deliver seamless workflows that reduce manual effort and improve data accuracy. Our team of experts collaborates closely with clients to tailor solutions that align with their unique operational needs.With decades of industry experience, we prioritize reliability, innovation, and exceptional customer support. Clients consistently highlight our responsive service, scalable systems, and the ability to adapt to evolving real estate demands. Backed by partnerships with top software providers, we ensure our clients remain competitive in a dynamic market.
Services
Back Office Software
Lead Management
Commission Calculations
Escrow Management
Custom Reporting
Highlights and features
- We offer customizable real estate back office solutions tailored to brokerages of all sizes.
- Our team provides seamless integration with top transaction management platforms.
- Clients benefit from 24/7 support and rapid issue resolution.
- We deliver actionable reporting tools to drive data-driven business decisions.
- Decades of experience serving top-tier real estate firms nationwide.
What people say
Strengthened reliability
Seamlessly integrated
Improved workflow
Rapid issue resolution
Excellent training
Services
Profit Power
Profit Power streamlines real estate accounting by automating commission calculations, escrow management, and financial reporting. Designed for brokerages of all sizes, it integrates seamlessly with Microsoft Dynamics GP to ensure accurate, real-time data synchronization. Clients benefit from centralized processing, reduced manual errors, and enhanced compliance with industry standards.
LeadTrax
LeadTrax optimizes lead tracking and conversion through automated workflows and performance analytics. This solution enables brokerages to monitor lead sources, assign follow-ups, and generate actionable insights to improve sales pipelines. Its reporting tools help managers evaluate team performance and refine strategies for higher conversion rates.
SMARTS
SMARTS simplifies real estate transactions by connecting brokerages with top-tier transaction management platforms. It ensures secure document sharing, compliance tracking, and real-time collaboration between agents, title companies, and lenders. This integration reduces closing delays and enhances transparency throughout the transaction lifecycle.
Escrow Management
Our escrow management system automates fund tracking, reconciliation, and compliance reporting for real estate transactions. By centralizing escrow activities, brokerages minimize financial risks, streamline monthly audits, and maintain accurate records for regulatory purposes.
Custom Reporting
Custom reporting tools provide real-time insights into brokerage performance, agent productivity, and financial health. Users can generate tailored dashboards to monitor key metrics, identify trends, and make informed decisions to scale their operations effectively.
People
Scott McGrory
Chief Financial Officer
Scott McGrory oversees financial operations at a major real estate firm, focusing on data reliability and workflow optimization through technology integration.
Robert Pennick
Chief Financial Officer
Robert Pennick specializes in commission plan customization and accounting controls, leveraging technology to improve financial accuracy and scalability.
Les Sease
Director of Information Technology
Les Sease leads IT strategy, emphasizing resource optimization and system integration to enhance operational efficiency and user experience.
Susan McKenzie
Accounting Manager
Susan McKenzie manages accounting transitions and system implementations, ensuring smooth adoption of new technologies with minimal disruption.
Questions
What real estate software solutions do you offer?
We provide Profit Power for accounting, LeadTrax for lead management, and SMARTS for transaction integrations.
How do your solutions integrate with existing systems?
Our platforms connect with top transaction management, CRM, and accounting systems for seamless data flow.
Do you support small brokerages?
Yes, our software scales to meet the needs of small to large real estate firms.
What support options are available?
We offer 24/7 support, training, and rapid issue resolution through our nationwide team.
Can I customize reports?
Yes, our reporting tools allow tailored dashboards to track performance metrics and financial health.
