Business Details
19 Years
experience
Your Trusted San Diego CPA Firm for Accounting & Tax Services
Araceli C Rivera, CPA is a full-service accounting, tax planning, and business advisory firm dedicated to empowering small businesses in San Diego County. Founded in 2007 by Araceli Rivera, who brings over two decades of experience from national firms and corporate roles, we combine deep technical expertise with personalized service. Our team specializes in accounting, tax preparation, QuickBooks consulting, outsourced CFO services, and new business advisory, tailored to meet the unique needs of each client.We prioritize proactive tax reduction strategies, reliable bookkeeping, and bilingual support in English and Spanish, ensuring businesses save time, minimize tax burdens, and focus on growth. With a commitment to transparency and client education, we partner with businesses to develop scalable financial solutions that evolve alongside their goals.
Services
Small Business Accounting
Tax Preparation
QuickBooks Consulting
Medical Practice Accounting
Outsourced CFO Services
New Business Advisory
Payroll Services
Cash Flow Management
Financial Statement Preparation
Tax Planning
Details
- Year established: 2007
Highlights and features
- We offer 20+ years of combined experience in accounting and tax services.
- Our team provides bilingual support in English and Spanish for client convenience.
- We guarantee personalized service tailored to small business financial needs.
- Our proactive tax planning strategies help minimize your total tax burden.
- We specialize in QuickBooks setup, training, and ongoing software support.
Services
Small Business Accounting
We manage day-to-day financial transactions, including accounts payable/receivable, payroll, and financial reporting. Our services ensure accurate records for informed decision-making. Clients benefit from streamlined processes and compliance with regulatory requirements.
Tax Planning
Our proactive tax strategies identify deductions and credits to minimize liabilities. We stay updated on tax law changes to optimize savings while ensuring compliance. Clients receive year-round guidance for strategic financial planning.
QuickBooks Consulting
We provide QuickBooks setup, customization, and training tailored to business needs. Ongoing support ensures efficient software use for bookkeeping and tax preparation. Clients gain confidence in their financial data accuracy.
Medical Practice Accounting
Specialized services for healthcare providers include practice valuations, cash flow analysis, and tax planning. We reduce administrative burdens so professionals focus on patient care while maintaining financial health and compliance.
Outsourced CFO Services
We offer part-time CFO expertise for budgeting, risk management, and growth planning. Services include financial reporting, merger analysis, and financing strategies. Small businesses access high-level insights without full-time costs.
People
Araceli C. Rivera
Certified Public Accountant
Araceli Rivera has over 20 years of accounting experience, including roles at national firms and as a corporate controller. She founded her firm in 2007 to provide personalized financial solutions for San Diego small businesses.
Questions
What accounting services do you offer for small businesses?
We provide full-service accounting, including bookkeeping, financial statements, cash flow management, and IRS representation tailored to small business needs.
Do you offer tax planning and preparation services?
Yes, we offer year-round tax planning to minimize liabilities and prepare federal, state, and local tax returns for individuals and businesses.
Can you help new businesses with formation and planning?
We assist with entity selection, business plan development, tax strategies, and accounting setup to ensure new businesses start on solid financial footing.
Do you provide QuickBooks support and training?
Yes, we offer QuickBooks setup, customization, training, and ongoing support to streamline your accounting processes and tax preparation.
Are your services available in Spanish?
Yes, we provide all accounting, tax, and financial services in both English and Spanish to better serve our local community.
