Business Details
Your Trusted Partner for Customized Marketing Solutions
True North Brand Group is a strategic marketing agency dedicated to helping brands stand out in competitive markets. With a foundation built on decades of industry experience, we specialize in crafting customized marketing programs that drive visibility, leadership, and sales. Our approach begins with a comprehensive strategy session to uncover the unique value proposition of each client, followed by the development of integrated campaigns tailored to their specific goals. Our team combines expertise in public relations, digital marketing, content creation, and influencer engagement to deliver measurable results across diverse industries. We pride ourselves on our deep understanding of media dynamics, having worked on both sides of the industry as journalists and marketers, which allows us to create compelling narratives that resonate with target audiences.From fashion and lifestyle to performance gear and sustainable technology, we bring a wealth of sector-specific knowledge to every project. Our virtual team operates with the agility of a startup while maintaining the strategic rigor of an established agency, ensuring clients receive innovative solutions that adapt to evolving market demands. With a proven track record in launching and repositioning brands, we focus on building long-term partnerships that foster growth and success.
Services
Public Relations
Digital Marketing
Content Creation
Influencer Marketing
Brand Strategy
Social Media Management
Product Launch Programs
Highlights and features
- We offer 20+ years of experience in lifestyle and performance product marketing
- Our team includes former journalists with deep media relationships
- We implement data-driven strategies across PR, digital, and influencer channels
- We specialize in launching and repositioning brands in competitive markets
- Our virtual team combines agility with proven industry expertise
Services
Public Relations
Our PR services leverage former journalist expertise to craft compelling narratives that secure media coverage. We develop targeted outreach strategies for lifestyle, performance, and technology brands, focusing on story placement in relevant outlets. Our approach combines industry knowledge with media relationships to build brand credibility and visibility.
Digital Marketing
We create data-driven digital campaigns that integrate SEO, social media, and email marketing to drive traffic and conversions. Our team develops targeted ad strategies across platforms to reach specific demographics. By analyzing performance metrics, we optimize campaigns to ensure maximum ROI for clients in competitive markets.
Content Creation
Our content services include copywriting, video production, and visual storytelling to bring brands to life. We develop engaging narratives that resonate with target audiences across multiple channels. Using professional production equipment and creative expertise, we create content that supports marketing campaigns and strengthens brand identity.
Influencer Marketing
We identify and collaborate with influencers who align with our clients' brand values to create authentic marketing campaigns. Our approach focuses on building long-term partnerships with influencers who can effectively promote products. We manage programs to ensure consistent messaging and measurable results across social media platforms.
Brand Strategy
We develop comprehensive brand strategies that define market positioning and target audience alignment. Our process includes market research, competitor analysis, and brand messaging development. We create roadmaps for brand growth that integrate with all marketing initiatives to ensure consistent brand identity across all touchpoints.
People
Mark Tedeschi
President / CEO
Former journalist with 20+ years in consumer markets, covering fitness, outdoor products, and fashion. Built True North Brand Group to help businesses maximize opportunities through strategic marketing and media relationships.
Kate Lacroix
Lead PR Strategist
25-year marketing veteran with expertise in media placements and brand strategy. Founded dish Publicity, managed advertising campaigns at Sterling-Rice, and specializes in brand archetypes and market-driven storytelling for lifestyle brands.
Matt Fitzgerald
PR Strategist
Media relations expert with experience in consumer products and tech PR. Former agency professional skilled in campaign execution at industry events and influencer engagement across outdoor and technology sectors.
Adeline Cruz-Phillips
Chief Growth Officer
20+ years in multi-channel marketing and strategic partnerships. Expert in revenue growth for food, beverage, and lifestyle brands with proven success in e-commerce expansion and integrated campaign management.
Laurie Tedeschi
Marketing Director
Footwear marketing specialist with experience in product development and awareness programs. Former RYKA Director of Product Marketing who launched successful ambassador programs and brand initiatives for performance products.
Questions
What industries does True North Brand Group specialize in?
We specialize in fashion & lifestyle, performance gear, home technology, and sustainability sectors.
How does your 90 Day Launch Program work?
Our program includes strategy development, media outreach, digital campaigns, and performance tracking to establish or reposition brands.
Do you work with international clients?
While based in Boulder, CO, our virtual team serves clients across North America and collaborates with global partners.
What sets your PR services apart from competitors?
Our former journalist team members understand media needs, enabling us to create compelling stories that secure meaningful coverage.
Can you handle both product launches and brand repositioning?
Yes, we specialize in both launching new brands and repositioning existing ones through strategic marketing campaigns.
