Business Details
Catalog Printing & Direct Mail Marketing Services
Arandell has been at the forefront of catalog printing and direct mail marketing for nearly a century, combining traditional craftsmanship with cutting-edge technology to deliver impactful solutions for brands across North America. Our two state-of-the-art facilities in Wisconsin and Minnesota enable us to produce over 1.6 billion catalogs annually, leveraging decades of industry expertise and data-driven strategies to maximize client ROI. Sustainability is integral to our operations, with 100% recycling of production waste and responsibly sourced materials. Our team of over 500 skilled professionals is dedicated to innovation, offering personalized marketing solutions that bridge print and digital channels. With deep USPS partnerships, we optimize postal efficiencies to reduce costs while maintaining 98% on-time delivery rates. Our mission extends beyond businesswe actively support communities and advocate for industry advancements in Washington, D.C.Clients benefit from our proprietary data analytics, co-mailing capabilities, and tailored campaign management. As a G7-certified printer, we ensure precise color consistency and quality across all printed materials. Our leadership team brings decades of cross-industry experience in operations, supply chain, and manufacturing excellence. By integrating advanced logistics and customer-centric service, we empower brands to create lasting consumer connections through tangible marketing experiences.
Services
Catalog Printing
Direct Mail Marketing
Data-Driven Campaigns
Mailing Solutions
Print Production
Co-Mailing Services
Sustainability Practices
Postal Discounts Optimization
Retail Marketing
Custom Catalog Design
Highlights and features
- We offer over a century of combined expertise in catalog printing and direct mail marketing.
- Our two facilities produce 1.6 billion catalogs annually with 98% on-time delivery.
- We implement 100% sustainable practices in paper sourcing and waste management.
- Our proprietary data analytics optimize audience targeting and campaign performance.
- We secure USPS postal discounts through co-mailing pools and volume-based efficiencies.
Associations and certifications
- G7 Certified
Services
Catalog Printing
Our catalog printing service combines G7-certified color accuracy with high-volume production capabilities. Using responsibly sourced paper and advanced finishing techniques, we create durable, visually striking catalogs that enhance brand identity. Clients benefit from cost efficiencies through optimized paper procurement and binding options tailored to their audience's preferences.
Direct Mail Marketing
We design data-backed direct mail campaigns that drive 9% average response rates through personalized targeting. Our USPS partnerships enable bulk postage discounts while proprietary analytics refine audience segmentation. This service includes campaign strategy, list management, and delivery tracking to maximize marketing ROI for retail brands.
Co-Mailing Solutions
Our co-mailing service reduces postage costs by 70% through strategic partner pooling. Advanced logistics coordinate delivery schedules across 16 stitchers and 5 presses at our Minnesota facility. Brands gain access to volume-based postal discounts while maintaining precise delivery timing and tracking capabilities for measurable campaign performance.
Sustainable Printing
This service offers 100% recyclable materials and energy-efficient production processes. We eliminate air pollution through closed-loop systems while sourcing FSC-certified paper. Brands receive marketing materials with verifiable sustainability credentials that align with corporate environmental goals without compromising print quality or durability.
Data Analytics
Our proprietary database provides detailed consumer profiling for targeted campaigns. By integrating website analytics with direct mail data, we identify high-conversion demographics and optimize mailing frequency. This service includes A/B testing and ROI tracking to refine marketing strategies across both digital and print channels.
People
Sandy Ford
Chief Executive Officer
Sandy Ford leads Arandell with 25+ years of cross-industry leadership experience, including roles as COO of a global arborist company and Six Sigma Master Black Belt. Her strategic vision combines operational efficiency with innovative growth strategies developed through military intelligence and Fortune 500 executive roles.
Richard Kropski
Senior Vice President, Supply Chain & Logistics
With 35+ years in supply chain management, Richard Kropski directs Arandell's logistics operations. His expertise in postal optimization and co-mailing strategies comes from executive roles at StrategIQ Commerce and World Color, plus advisory positions on USPS and postal commerce boards.
Jerome Alton
Vice President, Finance
Jerome Alton manages financial operations with 20+ years of experience across public and private companies. A CPA with a finance degree from Drake University, he previously served as Divisional Controller for Illinois Tool Works, overseeing complex financial systems and cost optimization strategies.
Dave Sanfelippo
Vice President, Manufacturing
Dave Sanfelippo oversees production at both facilities with 30+ years in the printing industry. His expertise in digital and offset printing, gained from leadership roles at Quad, ensures operational excellence through lean manufacturing principles and continuous process improvement initiatives.
Kim Kozlik
Vice President, Human Resources
Kim Kozlik leads HR with 20+ years of experience in talent development and labor relations. Holding SPHR and SHRM-SCP certifications, she previously served on Purdue University's HR advisory board and specializes in creating employee-centric cultures that drive organizational performance.
Questions
Is direct mail marketing still effective in the digital age?
Yes, direct mail achieves 9% average response rates with a 29% median ROI, outperforming digital channels through tangible consumer engagement.
How do you reduce direct mail costs?
We implement co-mailing pools, bulk postage discounts, and targeted list optimization to reduce mailing costs by up to 70%.
What sustainability practices do you use?
We recycle 100% of production waste, use FSC-certified paper, and employ energy-efficient processes to minimize environmental impact.
Can you integrate print and digital marketing?
Yes, our data analytics platform connects direct mail responses with digital tracking to create unified cross-channel marketing strategies.
What production capacity do you have?
Our 880,000 sq/ft facilities house 5 presses, 16 stitchers, and 8 tab lines to produce 1.6 billion catalogs annually.
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