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Business Details
37 Years
experience
Trusted Manufacturer Rep Group for Pool & Spa Products
Blithe Sales has been a trusted name in the pool and spa industry since 1989, dedicated to connecting manufacturers, distributors, and dealers through expert sales representation and comprehensive training. Our team combines decades of industry experience with a client-first approach, ensuring clients receive tailored solutions that meet their specific needs. We specialize in technical and sales training, product education, and strategic market development, supporting both new and established businesses across 13 Northeastern U.S. states. With a focus on long-term relationships, we offer personalized consultations to help clients navigate product selection, competitive landscapes, and growth opportunities.

Our proven track record includes 35 years of fostering industry innovation through partnerships with leading manufacturers, and we remain committed to excellence through ongoing education, ethical practices, and a deep understanding of market dynamics. Recognized for our reliability and expertise, we have built a reputation as a top referral source and have expanded our capabilities through strategic alliances like our 2025 acquisition by Mullarkey Associates, strengthening our ability to serve clients nationwide.
Services
Sales Representation Technical Training Marketing Consultation Dealer Development Product Education
Details
  • Year established: 1989
Highlights and features
  • We offer 35 years of dedicated pool and spa industry expertise.
  • Our team maintains product knowledge of most spa and hot tub manufacturers.
  • We conduct regular sales training and marketing seminars for dealers.
  • We provide access to 13 Northeastern states through established relationships.
  • Our client-first approach prioritizes ethical practices and long-term partnerships.
Associations and certifications
  • Pool & Hot Tub Alliance (PHTA)
What people say
Knowledgeable staff Professional support Business growth assistance Timely issue resolution Strong industry connections
Update Listing
Services
Sales Representation
Blithe Sales represents leading pool and spa manufacturers, connecting clients with high-quality products that meet market demands. Our experienced team provides strategic representation to help manufacturers expand their reach while ensuring dealers access competitive solutions. This service drives mutual growth through targeted market penetration and relationship-building.
Technical Training
We deliver comprehensive technical training for distributors and dealers, covering product specifications, installation, and maintenance. Our on-site and virtual sessions ensure clients master product applications, improving sales effectiveness and customer satisfaction. Training programs are tailored to address evolving industry standards and client-specific needs.
Dealer Development
Our dealer development programs focus on market expansion, sales team enhancement, and competitive analysis. We utilize industry surveys and strategic insights to identify opportunities, train sales teams, and position clients for success. This service strengthens dealer networks and increases market share across Northeastern U.S. territories.
Marketing Consultation
Blithe Sales offers marketing consultations to optimize product positioning and sales strategies. We conduct market research, develop promotional materials, and support promotional events. Our expertise in competitive analysis and customer engagement helps manufacturers and dealers achieve measurable business growth and industry leadership.
Product Education
We organize product education seminars for dealers, covering competitive product lines and sales techniques. These sessions equip sales teams with the knowledge to overcome objections and effectively market products. Our training builds confidence and expertise, driving successful sales outcomes and long-term client relationships.
People
Marty Mullarkey, Jr.
President
Leading Blithe Sales since its 2025 acquisition by Mullarkey Associates, Marty brings decades of industry leadership, ensuring strategic growth while maintaining client-focused service excellence.
Mike Mullarkey
Vice President
As Vice President, Mike leverages extensive industry experience to oversee operations and strengthen partnerships, supporting Blithe Sales' expansion and service quality across Northeastern markets.
Clint Blithe
Sales Manager
Clint manages sales initiatives in Pennsylvania and Delaware, combining product expertise with relationship-building to deliver tailored solutions that drive dealer success and market growth.
Sarah Garrahan
Director of Marketing
Sarah leads marketing efforts and serves on the PHTA Manufacturers Rep Council, driving brand visibility and educational programs that strengthen industry connections and client engagement.
Fred Kiedaisch
Sales Associate
Fred provides dedicated sales support in New Jersey, utilizing deep product knowledge and prompt follow-up to help clients achieve their business goals through optimal product selection.
Questions
What services does Blithe Sales offer manufacturers?
We provide sales representation, market development, product training, and promotional support to help manufacturers grow their presence in the Northeastern U.S. pool and spa markets.
How does Blithe Sales support dealers and distributors?
We offer technical training, competitive analysis, sales strategy consultations, and direct access to leading manufacturers to enhance dealer capabilities and market competitiveness.
Which territories does Blithe Sales cover?
Our coverage spans 13 Northeastern U.S. states including New Jersey, Pennsylvania, New York, Florida, and New England regions.
How can I schedule product training with Blithe Sales?
Contact our office directly via email or phone to arrange on-site, showroom, or virtual training sessions tailored to your team's needs.
What experience does Blithe Sales have in the industry?
With 35 years of operation and a team of seasoned professionals, we offer unmatched expertise in pool and spa product representation and market strategy.
How does Blithe Sales handle manufacturer partnerships?
We carefully select manufacturers based on quality and market fit, then leverage our relationships and training expertise to maximize their growth potential.
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