Business Details
14 Years
experience
Your Trusted Electric Bike Shop in San Francisco
The New Wheel Electric Bikes was founded with a mission to revolutionize transportation in the San Francisco Bay Area. Our commitment to quality service and sustainable mobility is reflected in our carefully curated selection of electric bikes and comprehensive service offerings. With shops in San Francisco, Marin, and Oakland, we provide personalized support, expert guidance, and a 35-point inspection process to ensure every customer finds the perfect ebike for their lifestyle.Our team combines decades of local knowledge with technical expertise to deliver exceptional experiences, from test rides to maintenance. We prioritize long-term relationships with customers, suppliers, and the community, embodying our identity as 'the optimistic bike shop' through every interaction.
Services
Electric Bike Sales
Service Plans
Mountain Bike Demos
Electric Bike Subscriptions
Protection Plans
Home Delivery
Test Rides
Bike Trade-Ins
Financing Options
Warranty Service
Details
- Year established: 2012
Highlights and features
- We offer 35-point inspection service for comprehensive bike diagnostics
- Our team provides expert guidance on ebike selection and usage
- We pioneered month-to-month ebike subscription programs in the Bay Area
- Our service department handles complex repairs in a dedicated 5,000 sq ft facility
- We maintain deep community ties through sustainable transportation advocacy
What people say
Excellent service
Knowledgeable staff
Top-notch mechanics
Great selection
Prompt repairs
Services
Electric Bike Sales
We offer premium electric bikes from top brands like Specialized, Gazelle, and Orbea. Our expert staff helps customers select the perfect ebike for their commuting needs. Test rides are available at all three Bay Area locations.
Service Plans
Our comprehensive service plans include unlimited tune-ups and 24/7 roadside assistance. Plans cover routine maintenance and emergency repairs for ebikes purchased at The New Wheel Electric Bikes. Available in basic and premium tiers.
Mountain Bike Demos
Experience our demo program with top electric mountain bikes. $150/day fee includes pedal options and applies toward future purchases. Test bikes on local trails with expert guidance from our staff.
Protection Plans
We provide 5-year protection plans covering motor, electronics, and components. Plans include accidental damage coverage and transfer with bike ownership. Administered through Guardsman insurance.
Home Delivery
Our Lugg partnership enables home delivery for new ebikes in the Bay Area. Service includes professional setup and pickup/drop-off options. Available for both sales and maintenance appointments.
People
Brett Thurber
Co-Founder
Co-founder with lifelong Bay Area roots, Brett combines policy expertise and cycling passion to drive sustainable transportation solutions. He leads The New Wheel Electric Bikes's community-focused approach to ebike retail.
Karen Wiener
Co-Founder
Co-founder Karen Wiener brings deep local knowledge and business acumen to The New Wheel Electric Bikes. Her vision focuses on making electric bikes accessible while maintaining technical excellence in service operations.
Questions
What ebike brands do you carry?
We offer premium brands including Specialized, Gazelle, Orbea, Tern, and Urban Arrow with expert guidance for finding your perfect match.
Do you provide test rides?
Yes! We offer one-on-one test rides at all locations with no appointment needed for most models.
What service packages are available?
We offer Basic ($245) and Comprehensive ($345) service packages with unlimited tune-ups and 24/7 roadside assistance options.
Can I finance an ebike purchase?
Yes, we offer financing options through our partners to make premium ebikes more accessible.
Do you service non-purchased bikes?
We service all ebikes regardless of purchase origin with hourly labor rates starting at $150/hour.
Are home deliveries available?
Yes, we provide home delivery and pickup through our Lugg partnership across the San Francisco Bay Area.
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