Agile Public Relations

At Avid Public Relations, we are dedicated to maximizing public relations success where technology and intellectual property intersect. Our team is uniquely suited to meet the public relations needs of defensive patent management organizations, corporate IP teams, IP law firms, and other organizations operating in the intersection of technology and IP. We are the only firm optimized for this niche, and we pride ourselves on our extensive knowledge and expertise in this area.

Our team has decades of success in driving thought leadership campaigns supporting organizations' IP activities. We work closely with our clients to ensure that their value and activities receive significant exposure with the IP, business, and industry trade audiences that matter the most. We frequently serve as a bridge between the in-house IP team and corporate communications, seamlessly working to ensure that the IP team's activities are effectively communicated, while completely aligning with overall corporate messages and strategy.

Services Offered

We offer a range of services tailored to meet the unique needs of our clients. These include:

• Media Relations: We design and execute tailored campaigns that maximize clients' IP-related credibility and industry thought leadership. We work with organizations to ensure that their value and activities receive significant exposure with the IP, business, and industry trade audiences which matter the most.

• Positioning & Messaging: We help our clients develop and effectively communicate messages regarding the value and differentiators of IP assets. We assist in announcing IP acquisitions, sales, key licensing, as well as patent grants and copyright registrations, among others.

• Influencer & Analyst Relations: We foster IP-oriented media and influencer relations coverage in business, IP industry, and technology media. We help our clients build relationships with key influencers and analysts in their industry to further enhance their credibility and thought leadership.

• IP Executive-as-Brand Speaking Opportunities: We help our clients secure speaking opportunities at key industry events and conferences, allowing them to showcase their expertise and build their personal brand as IP thought leaders.

• Media Training: We provide comprehensive media training to our clients, equipping them with the skills and confidence needed to effectively communicate their message and manage interviews with the press.

• Social Media Agency: We help our clients leverage social media platforms to build their brand, engage with their audience, and share their IP-related successes and thought leadership.

Technologies We Understand

To understand and effectively project intellectual property activities and values requires an extensive knowledge encompassing a range of technologies. Our team has a deep understanding of the following technologies:

• Artificial Intelligence / Machine Learning
• Cloud, Cloud Apps, AWS
• Cyber Security
• Embedded Systems / Sensors
• FinTech
• Industrial Automation & Robotics
• Industrial Motion & Control
• Mobile Systems & Apps
• Open Source
• Power / Utility Systems
• Retail Technology & E-Commerce
• Semiconductors - Analog, Digital and Mixed Signal Systems, Application and Development Software
• Telecommunications Service & Equipment (CO, CPE and Enterprise)

Leadership

Our team is led by Ed Schauweker, Principal of Avid Public Relations. Mr. Schauweker has more than 15 years of IP public relations experience, supporting in-house intellectual property teams and defensive patent management organizations. Under his leadership, our team has successfully supported a range of clients, including Open Invention Network and IBM, among others.