Independence Place New Berlin

At American Advantage - Petersen Group, we understand the importance of protecting your family's story. Our journey began in 1974 when our father, Ron, started selling insurance, building the agency from the ground up with a focus on providing excellent products and superior service to his clients. In 2016, we took over the reins and have continued the tradition while modernizing our company for the 21st century.

Our Story

Our agency was founded on the principles of exceptional customer experience, proactive solutions, and ease of doing business. We don't work for an insurance company; we work for you. Our honest advisors are here to give you choices and communicate with you the way you want. We reach out at every renewal, respond quickly to your needs, and treat you like family, not just a number.

We believe in innovation and are always learning new ways to provide you with more value. Our commitment to education and empowering our team members is just another way we stand out. While never losing focus of what truly matters in life and giving back.

Our Team

We've got your back. Our team is dedicated to providing you with the best possible service. With a family-owned, independent insurance agency, you can trust that we have your best interests at heart. Our team members are not just employees; they are family.

Our Services

We offer a variety of services to meet your insurance needs. Whether you're looking for insurance for your family or your business, we've got you covered. Our team will work with you to find the best options available, ensuring that you're protected and your story continues uninterrupted.

Insurance for Your Family

We understand that every family is unique and has different insurance needs. That's why we partner with over 20 leading insurance companies to offer you options and a competitive price. Our team will guide you through all stages of your life as your needs evolve over the years, ensuring that you have peace of mind and proactive solutions.

Insurance for Your Business

If you're looking to find coverage for your new or existing business, we're here to help. Our team will work with you to understand your business needs and find the best possible coverage. With our expertise and guidance, you can focus on what matters most - growing your business.

Testimonials

Our clients are at the heart of everything we do. Here's what some of them have to say about their experience with American Advantage - Petersen Group:

"I love that someone always answers the phone if I call and or responds to emails quickly. Always willing to help and everyone takes the time to listen. Amazing group of people to work with! Thank you for always being there!" - Customer Since 2013

"You get to know our business so that you can recommend the best products that will protect our business. Your team asks the extra questions to get us thinking about areas we may not have thought may have been vulnerable. Great customer service with a personal touch." - Customer Since 2015

"Your team has always been available to us when we have questions or concerns. You provide honest information and ensure that we are receiving the best coverage for the most affordable price." - Customer Since 2014

"We appreciate that you are looking for the right coverage for us at an affordable price. I think I would be completely lost and miss out on lower priced plans if I had to pick a company on my own." - Customer Since 2014

Read more testimonials from our clients who have made this journey possible.