Business Details
50+ Years
experience
Your Trusted Wisconsin Insurance Partner Since 1974
Founded in 1974 by Ron Petersen, our agency has evolved from a traditional insurance provider into a modern, technology-driven service focused on personalized client care. We operate as an independent agency representing over 20 leading insurance carriers, allowing us to offer competitive pricing and tailored coverage options. Our team of certified professionals provides dedicated account management, proactive policy reviews, and 24/7 accessibility through multiple communication channels.With a second-generation leadership structure, we maintain our founding commitment to community service while implementing innovative solutions for contemporary insurance needs. Our culture emphasizes continuous education and empowerment of staff to ensure clients receive expert guidance throughout their insurance journey.
Services
Auto Insurance
Home Insurance
Business Property Insurance
Business Liability Insurance
Life Insurance
Boat Insurance
Workers Comp Insurance
Cyber Liability Insurance
Renters Insurance
RV Insurance
Details
- Year established: 1974
Highlights and features
- We partner with 20+ leading insurance carriers for comprehensive options
- Dedicated account managers provide annual policy reviews and claim guidance
- Technology-driven platform enables proactive client communication and policy management
- Second-generation family ownership ensures personalized service and community commitment
- Certified insurance professionals with ongoing industry education
What people say
Prompt communication
Great customer service
Real people answer calls
Proactive recommendations
Knowledgeable team
Services
Auto Insurance
We provide comprehensive auto insurance solutions tailored to individual driving needs and vehicle types. Our policies include liability protection, collision coverage, and optional add-ons like roadside assistance. With access to multiple carriers, we help clients find competitive rates while maintaining adequate protection for personal and family vehicles.
Home Insurance
Our home insurance policies protect against property damage, liability claims, and additional living expenses during covered losses. We offer customizable coverage options including flood insurance endorsements and valuable personal property riders. The agency provides annual policy reviews to ensure coverage keeps pace with property value changes and client needs.
Business Liability Insurance
We offer comprehensive business liability protection including general liability, professional liability, and employment practices liability insurance. Our solutions cover legal defense costs, property damage claims, and bodily injury incidents. The agency works with clients to assess industry-specific risks and implement appropriate coverage layers for businesses of all sizes.
Life Insurance
We provide term and permanent life insurance solutions to protect families and business interests. Our offerings include individual policies, key person insurance, and buy-sell agreement funding mechanisms. The agency assists clients in determining appropriate coverage amounts based on financial obligations and long-term planning goals.
Cyber Liability Insurance
Our cyber liability coverage protects businesses against data breaches, ransomware attacks, and other digital threats. Policies include coverage for data recovery costs, legal defense, regulatory fines, and business interruption losses. We help clients implement risk management strategies to complement their insurance protection against evolving cyber threats.
People
Eric Petersen
Principal
As co-owner and principal agent, Eric Petersen oversees agency operations and client relationships. He holds the Chartered Insurance Consultant designation and focuses on commercial insurance solutions. Eric continues the family legacy of personalized service while implementing modern insurance technologies.
Marc Petersen
Principal
Marc Petersen co-owns the agency and specializes in personal lines insurance. A Chartered Insurance Consultant, he manages client policy reviews and claims advocacy. Marc combines technical expertise with personalized service to ensure clients maintain appropriate coverage throughout life changes.
Ron Petersen
Agent
Founding agent Ron Petersen established the agency in 1974. With over 50 years of experience, he continues serving clients while mentoring the next generation. His industry knowledge and community connections remain valuable assets to the agency's operations.
Lorna Kandler
Account Manager
Certified Insurance Service Representative Lorna Kandler manages client accounts and policy administration. She specializes in personalized insurance solutions and has received client recognition for exceptional service. Lorna ensures smooth policy implementation and renewal processes for personal and business clients.
Shaina Dimond
Agent
Shaina Dimond provides insurance solutions for both personal and business clients. As a Certified Insurance Service Representative, she focuses on risk assessment and coverage recommendations. Her approach combines technical knowledge with personalized attention to client needs and circumstances.
Questions
What types of insurance do you offer?
We provide personal insurance (auto, home, life, boat) and business insurance (property, liability, workers comp, cyber liability) with specialized options like umbrella policies and EPLI coverage.
How are you different from other agencies?
As a family-owned agency since 1974, we combine personalized service with technology-driven convenience. Our dedicated account managers provide annual policy reviews and proactive risk management guidance tailored to client needs.
How do you handle insurance claims?
Your dedicated account manager guides you through the claims process, coordinates with insurance carriers, and ensures timely resolution. We advocate for clients to receive proper compensation according to policy terms.
Can I manage my policy online?
Yes, our self-service portal allows policy changes, document access, and billing management. For complex needs, your account manager remains available for personalized assistance with any policy adjustments.
Do you work with multiple insurance companies?
We partner with 20+ top-rated insurance carriers to provide competitive pricing and comprehensive coverage options. This independence allows us to recommend solutions that best meet client needs rather than pushing specific products.
How do you determine appropriate coverage amounts?
Our agents conduct thorough needs assessments considering financial obligations, asset values, and risk exposure. For businesses, we analyze industry-specific risks and growth projections to recommend appropriate coverage layers.
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