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Business Details
17 Years
experience
Host Your Event at The Relix or The Brookside in Knoxville
Founded in 2009, Happy Holler Events has transformed historic Knoxville properties into premier event spaces. Our journey began with the acquisition of a 1915 dry goods building, which became The Relix, a modern-industrial venue preserving original architectural elements. In 2020, we expanded with The Brookside, a sophisticated sister venue offering elegant two-floor layouts. Our team combines decades of local knowledge with event planning expertise, specializing in weddings, corporate gatherings, and private celebrations.

We prioritize client customization, offering flexible spaces enhanced by curated amenities and dedicated staff support. Our commitment to historic preservation aligns with modern event needs, creating unique backdrops that reflect Knoxville's character. Through meticulous restoration, we've revitalized neglected properties, contributing to North Knoxville's resurgence as a vibrant event destination. Client satisfaction remains central to our operations, ensuring seamless event execution against historically rich settings.
Services
Event Venues Wedding Hosting Reception Spaces Catering Services Private Events Corporate Events
Details
  • Year established: 2009
Highlights and features
  • We offer 15+ years of Knoxville property restoration and event hosting expertise
  • Our venues preserve historic character while meeting modern event requirements
  • We provide customizable spaces with dedicated staff support for seamless events
  • Our dual venues accommodate events from intimate gatherings to 400-guest celebrations
  • We maintain strong local vendor partnerships for comprehensive event planning
What people say
BEST staff Beautiful venue Perfect industrial venue Elegant event space Blown away by the location
Services
The Relix Event Venue
This 3,000 sq ft modern-industrial space accommodates up to 250 standing guests with exposed brick walls, polished concrete floors, and 16-foot wood ceilings. The venue features natural light through large front windows, customizable lighting systems, and an outdoor patio overlooking Industrial Alley. Ideal for weddings, receptions, and corporate events requiring a historic yet adaptable setting.
The Brookside Event Venue
Downtown Knoxville's most sophisticated event space offers 400-guest capacity across two floors with stately architecture, shimmering chandeliers, and Appalachian hickory floors. The venue includes a grand ballroom, lower lounge area, and fully equipped catering kitchen. Perfect for large weddings and formal corporate gatherings requiring premium amenities and flexible layout options.
Wedding Ceremonies & Receptions
Full-service wedding hosting available at both venues with capacities ranging from 125 to 400 guests. Services include space customization, on-site catering coordination, bridal suite access, and dedicated event staff support throughout planning and execution phases. Both venues offer photography-friendly backdrops and late-night event flexibility.
Corporate Event Hosting
Professional event spaces suitable for conferences, product launches, and company celebrations. The Relix provides 250-capacity industrial settings ideal for creative industry events, while The Brookside's 400-capacity grand ballroom accommodates formal business gatherings with modern audiovisual capabilities and catering services.
Catering Services
Customizable catering options available through partnered vendors, offering hors d'oeuvres to full-course meals. Menus adapt to client budgets and dietary requirements with coordination support from venue staff. Both locations provide dedicated catering kitchens and beverage service options including beer, wine, and liquor packages.
People
Daniel Schuh
Owner
Architect and Knoxville native who revitalized North Knoxville's Happy Holler district through historic property restoration. Purchased The Relix building in 2007 and established the venue in 2009, followed by The Brookside acquisition in 2017. Combines architectural expertise with event industry knowledge to create distinctive venues preserving Knoxville's heritage.
Questions
What types of events can I host at your venues?
We accommodate weddings, corporate events, private parties, and community gatherings. The Relix suits industrial-chic events up to 250 guests, while The Brookside hosts formal events for up to 400 attendees.
Do you allow venue customization?
Both venues offer blank-canvas spaces for full customization. Clients may decorate according to themes with coordination support from our event staff to maintain venue integrity.
Are catering services included?
We partner with local caterers to provide customized food and beverage options. Both venues include dedicated catering kitchens and staff support for seamless service execution.
What makes your venues historically significant?
The Relix occupies a 1915 dry goods building while The Brookside repurposes mid-20th century commercial structures. Both preserve original architectural elements like exposed brick walls and timber ceilings during modern renovations.
How accessible are your locations?
Centrally located in Downtown Knoxville's Happy Holler district, venues sit one mile north of the Old City adjacent to I-275. Ample street parking and proximity to hotels make them easily accessible for out-of-town guests.