Business Details
12 Years
experience
Emergency
services
Your Trusted Source for Used Vehicles in Petersburg, VA
Loyalty Used Car Super Center was founded in 2014 with a vision to redefine automotive retail through trust, transparency, and community commitment. Our team of factory-trained technicians and certified sales professionals delivers exceptional service across new and used vehicle sales, lifetime maintenance programs, and collision repair. The Lifetime Loyalties program guarantees oil changes, state inspections, towing, and engine warranties for as long as you own your vehicle. We pioneered a 7-day exchange policy to ensure customer satisfaction and maintain three state-of-the-art collision centers staffed by ASE-certified specialists.With over 100,000 vehicles accessible daily through our inventory network, we combine local expertise with nationwide resources to serve Petersburg and surrounding areas. Our community involvement and customer-first approach have earned us recognition as a trusted automotive partner since our rebranding from Priority Automotive Richmond.
Services
Used Vehicle Sales
Collision Repair
Service Center
Financing Options
Vehicle Finder
Details
- Year established: 2014
Highlights and features
- We offer Lifetime Loyalties program with oil changes, inspections, and towing guarantees
- Our 7-day exchange policy ensures complete customer satisfaction
- Factory-trained technicians service all makes and models
- Three state-of-the-art collision centers with certified specialists
- Community-owned since 2014 with proven local expertise
What people say
Professional service
Friendly staff
Quick repairs
Lifetime benefits
Honest dealers
Services
Used Vehicle Sales
Loyalty Used Car Super Center offers an extensive selection of certified pre-owned vehicles with transparent pricing and lifetime maintenance benefits. Our inventory includes trucks, SUVs, sedans, and coupes from leading manufacturers. Every purchase includes access to the Lifetime Loyalties program with oil changes, inspections, and towing guarantees.
Collision Repair
Our three state-of-the-art collision centers provide expert accident repairs using factory-approved techniques and genuine parts. ASE-certified technicians handle insurance claims and deliver timely service with regular progress updates. The Petersburg location completes most repairs within five days while maintaining vehicle warranties.
Service Center
Factory-trained technicians perform scheduled maintenance and repairs for all makes and models. Services include oil changes, brake work, and engine diagnostics using specialized tools. The Lifetime Loyalties program covers oil changes, state inspections, and emergency towing for qualifying vehicles.
Financing Options
Our finance department offers competitive rates for customers with varying credit histories. We partner with multiple lenders to provide flexible loan terms and lease agreements. The pre-approval process streamlines purchases, and our team helps maximize trade-in values for new acquisitions.
Vehicle Finder
This service locates specific vehicles through our nationwide inventory network. Customers can request particular makes, models, and trim levels with access to over 100,000 vehicles daily. The team assists with price negotiations and ensures all purchased vehicles qualify for Lifetime Loyalties benefits.
People
Dave Perno
President
Dave Perno acquired Priority Automotive Richmond in 2014 and rebranded it as Loyalty Automotive. With decades of industry experience, he established the Lifetime Loyalties program and 7-day exchange policy to enhance customer satisfaction.
Josef Schmidt
General Sales Manager
Josef Schmidt leads the sales team with over 15 years of automotive retail experience. He oversees new and used vehicle operations while maintaining the dealership's commitment to transparent pricing and customer education.
Archie Banks
Sales Consultant
Archie Banks receives consistent customer praise for his honest approach and product knowledge. He specializes in matching customers with vehicles that meet their budget and lifestyle requirements while explaining financing options clearly.
Karla Knight
Collision Shop Manager
Karla Knight supervises the collision repair centers, ensuring timely and quality body work. She coordinates with insurance companies and technicians to complete repairs efficiently while keeping customers informed throughout the process.
Lucas
Collision Repair Specialist
Lucas provides expert collision repair services and communicates clearly with customers about repair timelines and processes. His technical skills and customer service focus have earned multiple positive testimonials for the Petersburg location.
Questions
Why did Priority Automotive change its name?
The name changed to Loyalty Automotive in 2014 to reflect our commitment to trust, transparency, and long-term customer relationships while maintaining the same quality service and team.
What happened to Priorities for Life benefits?
Priorities for Life benefits remain active under the Lifetime Loyalties name with identical maintenance coverage for vehicles purchased before November 2019.
Does Loyalty offer the same brands as Priority?
Yes, we continue offering Toyota, Nissan, and Volkswagen models at their original Chester and Petersburg locations with expanded Lifetime Loyalties benefits.
What is the 7-Day Exchange program?
If unsatisfied within seven days of purchase, customers can exchange their vehicle for another of equal or greater value as part of our satisfaction guarantee.
Are financing options available for all credit types?
Our finance team works with multiple lenders to provide loan options for customers with good, bad, or no credit history through our Richmond-area dealership.
How quickly can collision repairs be completed?
Most collision repairs finish within five business days using factory-certified techniques while maintaining vehicle warranties and providing regular progress updates.
Videos
