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Expect More From Us - Your Partner in Car Buying and Service

At Loyalty Used Supercenter, we pride ourselves on being a dealership that puts our customers and community first. Our mission is to provide a unique car buying experience that is built on trust, transparency, and a commitment to excellence.

Our Story

Our journey began in 2014 when our CEO, Dave Perno, acquired 100% ownership of Priority Automotive's Richmond dealerships. With a vision to create a new kind of car buying experience, he set out to create a place where customers could expect more from their dealership. Today, we are proud to announce that Priority Automotive Richmond has rebranded as Loyalty Used Supercenter and Loyalty Collision Centers.

Our Values

At Loyalty Used Supercenter, we believe in the importance of building strong relationships with our customers and community. That's why we've introduced our Lifetime Loyalties program, which offers a range of benefits, including a lifetime engine guarantee, no-charge oil and filter changes, and more. We're committed to providing exceptional customer service and ensuring that every customer leaves our dealership feeling valued and satisfied.

Our Services

We offer a wide range of services to meet the needs of our customers, including:

  • Pre-owned vehicle sales
  • Finance and insurance services
  • Collision repair and services
  • Oil changes and maintenance
  • Parts and accessories
  • Trade-in services

Our Commitment to the Community

At Loyalty Used Supercenter, we're passionate about giving back to our community. That's why we're involved in a number of local initiatives and charitable events throughout the year. We believe that by working together, we can make a positive impact on the lives of those around us.

Our Facilities

Our state-of-the-art collision centers are equipped with the latest technology and staffed by expert technicians who are dedicated to getting your vehicle back on the road safely and quickly. Our service department is also equipped with the latest diagnostic equipment and staffed by expert technicians who are committed to providing exceptional service.

Contact Us

If you have any questions or would like to learn more about our services, please don't hesitate to contact us. We're always happy to help.

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