Business Details
Premier Powersports Dealership in Sturgis, SD
Sturgis Motorsports is the only full-service powersports dealership in Sturgis, South Dakota, serving customers across the Black Hills region and beyond. With over 150 years of combined experience in the powersports industry and 250+ years of collective riding expertise, we specialize in new and used motorcycles, ATVs, UTVs, snowmobiles, and golf carts from leading brands like Yamaha, BMW, Suzuki, Arctic Cat, and Husqvarna. Our certified technicians, including BMW-certified, Arctic Cat Master-certified, and 5-Star Yamaha-certified professionals, provide expert maintenance and repairs, while our extensive parts department offers OEM and aftermarket components for customization and upkeep.As a family-owned business part of the Vern Eide Motorcars and Indian Motorcycle Sturgis family, we prioritize personalized service in a no-pressure environment, ensuring every customer receives honest advice and tailored solutions. Recognized with awards like the 2008 Top Regional Dealer by American Suzuki Motor Corporation, we combine traditional values with modern expertise to deliver exceptional experiences for riders of all levels.
Services
New Vehicles
Used Vehicles
Parts Sales
Service & Repairs
Customization
Financing
Snowmobiles
ATVs
Motorcycles
UTVs
Highlights and features
- We are the only full-service powersports dealership in Sturgis, SD.
- Our team includes BMW, Yamaha, Arctic Cat, and Suzuki certified technicians.
- We offer a vast selection of new and used motorcycles, ATVs, UTVs, and snowmobiles.
- Financing options available through multiple lenders.
- Customization and cab conversion services for UTVs.
Associations and certifications
- BMW Certified Technicians
- Arctic Cat Master Certified Technicians
- 5-Star Yamaha Certified Technicians
- Suzuki Silver Certified Technicians
What people say
Excellent service
Knowledgeable staff
Friendly and helpful
Best dealership
Quick turnaround
Services
New Powersports Sales
We offer the latest models of motorcycles, ATVs, UTVs, and snowmobiles from Yamaha, BMW, Suzuki, and Arctic Cat. Our inventory includes touring bikes, adventure motorcycles, utility vehicles, and performance snowmobiles. Customers benefit from expert guidance to find the perfect vehicle for their riding style and terrain.
Service & Repairs
Our certified technicians provide comprehensive maintenance and repairs for all makes and models. Services include oil changes, brake replacements, engine diagnostics, and seasonal tune-ups. We use factory tools and genuine parts to ensure optimal performance and longevity for your powersports vehicle.
Parts Supply
Our parts department stocks OEM and aftermarket components for motorcycles, ATVs, and snowmobiles. From tires and filters to performance upgrades, we help customers maintain and customize their vehicles. If we dont have a part in stock, we can order it for next-day availability.
Customization
We specialize in customizing UTVs with cab enclosures, heating systems, and track conversions for all-terrain performance. Our team works with brands like Curtis and Kolpin to install durable, weather-resistant upgrades that enhance comfort and functionality for year-round use.
Financing
We offer financing through partnerships with Black Hills Federal Credit Union, BMW Financial, and Yamaha Factory Financing. Our staff helps customers secure competitive rates and flexible terms to purchase vehicles, parts, and extended service plans with ease.
Questions
What brands do you carry?
We carry Yamaha, BMW, Suzuki, Arctic Cat, Husqvarna, and Moto Guzzi motorcycles, ATVs, UTVs, and snowmobiles, along with E-Z-Go Golf Carts.
Do you offer financing options?
Yes, we partner with multiple lenders to provide competitive financing for vehicles, parts, and service plans. Apply online or visit our finance department.
Are parts available for all models?
Our parts department stocks OEM and aftermarket components for most motorcycles, ATVs, and snowmobiles. If we don’t have a part, we can order it for next-day availability.
Do you service all types of powersports vehicles?
Yes, our certified technicians service all makes and models, including motorcycles, ATVs, UTVs, and snowmobiles, using factory tools and diagnostic equipment.
Can you customize UTVs?
Yes, we install cab enclosures, heaters, and track systems from brands like Curtis and Kolpin to enhance UTV performance in all weather conditions.
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