Sturgis Motorsports

Your Gateway to World-Class Motorcycling Experiences

BMW Motorcycles of Sturgis proudly serves riders in the Sturgis area with an unparalleled selection of new BMW Motorcycles, coupled with outstanding customer service and a dedication to enhancing your riding experience. Located at 2695 Lazelle Street, we are your authorized BMW Motorrad dealer, offering a seamless and enjoyable journey from browsing our inventory to taking the open road.

Experience Unmatched Expertise

Our team of passionate professionals are dedicated to fulfilling your individual needs and ensuring a seamless motorcycle purchasing and ownership experience. We provide:

• Expert advice: Our knowledgeable sales team will guide you through our extensive inventory, helping you find the perfect BMW Motorcycle that matches your riding style, budget, and aspirations.
• Personalized financing: We offer competitive financing options to make your dream ride even more accessible.
• Comprehensive service: Our state-of-the-art service department performs comprehensive repairs and maintenance, ensuring your motorcycle runs like a dream.

Discover a Diverse Selection

At BMW Motorcycles of Sturgis, we cater to every type of rider. Our diverse selection includes:

**Sport & Adventure

• Experience the thrill of the open road on powerful sport bikes like the S 1000 RR or the adrenaline-fueled R 1250 RS.
• Adventure-seekers can explore new terrains with confidence on the rugged R 1250 GS Adventure or the F 900 GS Adventure.

**Touring & Luxury

• Embrace long journeys in comfort and style with luxurious touring machines like the R 1250 RT or the luxurious R 18 Classic.
• Enjoy spacious and capable options like the F 750 GS for business or leisure.

**Lifestyle & Utility

• Find the perfect balance between style and practicality with the sporty G 310 R or the versatile F 800 GS.
• Embrace the urban aesthetic with the sleek and stylish CE 04 or the practical and stylish G 310 GS.

A Commitment to Excellence

BMW Motorcycles of Sturgis is dedicated to exceeding your expectations. We offer:

• A generous selection of genuine BMW Motorcycle parts and accessories.
• Competitive service plans to keep your ride in top condition.
• Access to exclusive events and riding experiences.

Visit us today and discover the thrilling world of BMW Motorcycles!