Business Details
37 Years
experience
Your Trusted Voice in Florida Home Care Advocacy
Founded in 1989, the Home Care Association of Florida (HCAF) has served as the leading voice for home health care providers across the state. As a 501(c)(6) not-for-profit organization, we dedicate ourselves to empowering home health care providers through comprehensive resources, educational programs, and robust advocacy efforts. Our membership includes a diverse array of for-profit and not-for-profit agencies delivering Medicare-, Medicaid-, and private pay-funded services, alongside Associate members offering essential industry products and services. Over the past 35 years, we have organized approximately 75 continuing education and professional development programs annually, including our flagship HomeCareCon conference, recognized as Florida's premier home care industry event. Our public policy team collaborates year-round with Continental Strategy to advance member interests at state and federal levels, maintaining strong relationships with regulatory agencies like Florida's Agency for Health Care Administration and the Centers for Medicare & Medicaid Services.We provide tailored training opportunities such as the Home Care Warm Up for Medicare providers and the Private Care Symposium for private pay providers, ensuring all members receive relevant, high-quality education. Our mobile-friendly learning platform, HomeCareLearn.com, offers over 450 continuing education units (CEUs) with automatic reporting to CE Broker, many available at no cost. Through biannual Home Care Connections events held in all 11 healthcare regions, we facilitate networking and knowledge sharing among professionals. Our guiding principles emphasize member-focused support, excellence in best practices, integrity, and a unified industry approach to ensure high-quality, cost-effective home care services for Florida residents.
Services
Advocacy Services
Professional Education
HomeCareCon Conference
Member Directories
Legislative Support
Details
- Year established: 1989
Highlights and features
- We offer 35+ years of dedicated home care advocacy and industry leadership.
- Our members gain exclusive access to over 75 annual educational programs and events.
- We provide tailored training opportunities for Medicare, Medicaid, and private pay providers.
- Our public policy team maintains strong relationships with key state and federal regulators.
- We offer a mobile-friendly learning platform with 450+ CEUs and automatic CE Broker reporting.
Associations and certifications
- CHAP
- Community Health Accreditation Partner
What people say
Best in the country
Lifeline for providers
Invaluable resources
Prompt assistance
Strong association
Services
Advocacy Services
HCAF provides year-round legislative advocacy through partnerships with professional lobbying firms and direct engagement with state and federal regulators. Our team works closely with Florida's Agency for Health Care Administration and Centers for Medicare & Medicaid Services to shape favorable policies for home care providers. We organize member participation in legislative delegation meetings and maintain strategic relationships with Medicaid managed care plans to ensure provider voices are heard in policy decisions.
Professional Education
We deliver over 75 annual continuing education programs including regional workshops, webinars, and teleconferences covering clinical best practices, compliance, and business strategies. Our HomeCareLearn.com platform offers 450+ CEUs with automatic CE Broker reporting, many available at no cost. Members receive exclusive discounts on all educational offerings while gaining access to specialized training tracks for different provider types and experience levels.
HomeCareCon Conference
Florida's premier home care industry event brings together hundreds of professionals annually in Orlando for education, networking, and vendor exhibitions. The conference features expert speakers, policy updates, and business development opportunities tailored to agency leadership, clinicians, and caregivers across all home care service models.
Member Directories
We maintain comprehensive online directories connecting consumers with certified home care providers and associate vendors across Florida. The directories help patients find qualified agencies while enabling members to showcase their services to potential clients and partners within the home care ecosystem.
Legislative Support
Our advocacy efforts include organizing member participation in legislative delegation meetings, providing policy analysis, and supporting candidates through our Political Action Committee. We maintain relationships with eight Statewide Medicaid Managed Care plans and Palmetto GBA to influence regulatory decisions affecting home care reimbursement and service delivery across Florida.
People
Michelle Rogers
President
President of HCAF and executive at Health First Home Care in Cocoa, Florida, with extensive leadership experience in home health care administration.
Cindy Lavoie
Vice President
Vice President and Director of Interim HealthCare of NorthWest Florida, bringing decades of home care management experience to HCAF leadership.
Melinda Gaboury
Secretary
Secretary and founder of Healthcare Provider Solutions, providing strategic consulting services to home care providers across Tennessee and beyond.
J'non Griffin
Treasurer
Treasurer and executive at SimiTree Healthcare Consulting, offering financial and operational expertise to home care agencies nationwide.
Ralph Laughton
Private Care Director
Private Care Director and owner of Heart, Body & Mind Home Care, specializing in private pay home care services in Fort Myers, Florida.
Questions
What benefits do HCAF members receive?
Members gain access to exclusive educational programs, legislative advocacy, provider directories, networking events, and discounted training opportunities.
How does HCAF support home care providers?
We provide policy advocacy, professional development, industry resources, and networking opportunities to help providers deliver quality home care services.
What educational programs does HCAF offer?
We offer 75+ annual programs including HomeCareCon, Home Care Warm Up, Private Care Symposium, and online courses through HomeCareLearn.com.
How can I join HCAF?
Visit our website to complete the membership application or contact Director of Membership Growth Jessica Devine at (850) 222-8967.
What types of membership are available?
We offer Certified Provider, Private Care Provider, and Associate Member categories for home care agencies and industry partners.
How does HCAF advocate for home care providers?
Our public policy team works with legislators and regulators year-round, organizes member advocacy efforts, and supports candidates through our PAC.
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