Business Details
50+ Years
experience
Your Trusted Chrysler Jeep Dodge Ram Dealership in Grand Blanc MI
Since 1973, Al Serra Chrysler Dodge Jeep Ram has been committed to redefining automotive retail through transparency, customer-centric values, and industry-leading service. Our dealership pioneered the 'Best Price' philosophy in 1992, eliminating haggling by offering upfront, guaranteed lowest pricing on all vehicles. With a non-commission sales team focused solely on customer needs, we ensure personalized guidance through every purchase decision. Our 50-acre Al Serra Auto Plaza campus houses Michigan's largest new and used vehicle inventory, featuring over 2,500 Chrysler, Dodge, Jeep, and Ram models.Our state-certified service center maintains I-CAR Gold Class recognition for collision repair excellence, while our Mopar parts division provides genuine OEM components for vehicle customization and maintenance. Backed by four decades of regional expertise, we combine cutting-edge facilities with time-tested integrity to deliver exceptional automotive experiences.
Services
New Vehicle Sales
Pre-Owned Vehicles
Auto Financing
Parts & Accessories
Service & Repair
Collision Center
EV Service
Mopar Parts
Details
- Year established: 1973
Highlights and features
- We guarantee upfront, non-negotiable best pricing on all vehicles since 1992
- Our non-commission sales team prioritizes your automotive needs over profit margins
- Certified collision center with I-CAR Gold Class technical expertise
- Michigan's largest inventory of 2,500+ new and pre-owned vehicles
- We pay top dollar for trade-ins regardless of purchase commitment
Associations and certifications
- I-CAR Gold Class
Services
New Vehicle Sales
Our Michigan dealership offers the complete lineup of Chrysler, Dodge, Jeep, and Ram models with guaranteed best pricing. Inventory includes 2024 Jeep Cherokee SUVs, Ram 1500 trucks, Dodge Charger sports cars, and Chrysler Pacifica hybrids. Our non-commission sales team provides transparent guidance through every model comparison and feature analysis.
Pre-Owned Vehicles
Certified Pre-Owned Ram trucks and Dodge vehicles undergo rigorous 125-point inspections before receiving special pricing. Our 500+ used inventory spans multiple manufacturers with flexible financing options. Every pre-owned purchase includes vehicle history reports and warranty coverage details.
Auto Financing
Our finance center offers personalized payment plans with competitive rates for qualified buyers. Services include online credit applications, lease vs. purchase analysis, and special financing programs for first-time buyers. We honor all manufacturer incentives and rebates toward approved transactions.
Service & Repair
Factory-trained technicians service all Chrysler, Dodge, Jeep, and Ram models using genuine Mopar parts. Offerings include scheduled maintenance, EV battery diagnostics, and aluminum repair capabilities. Our 7AM service hours accommodate early commuters requiring routine maintenance.
Collision Center
I-CAR Gold Class certified technicians perform precision repairs using structural frame measuring systems. Services cover paintless dent repair, windshield replacement, and insurance claim assistance. The facility maintains partnerships with major insurers for streamlined claims processing and rental car coordination.
Questions
What is the Al Serra Best Price policy?
Our Best Price policy guarantees the lowest price upfront with all manufacturer rebates included. No haggling or negotiation required - you always receive our final sale price.
Do you finance vehicles for customers with all credit types?
Yes, our finance center works with multiple lenders to offer competitive rates for qualified buyers. We provide pre-approval assistance and special programs for first-time buyers.
What service hours are available for vehicle maintenance?
Our service department operates Monday-Friday 7AM-5PM, Saturday 7AM-3PM. Closed Sundays. Early morning hours accommodate commuters requiring routine maintenance.
Do you service electric and hybrid vehicles?
Yes, our EV-certified technicians service Dodge and Jeep electric vehicles including battery diagnostics, charging system maintenance, and regenerative brake inspections.
Will you purchase my trade-in vehicle if I don't buy from you?
Absolutely. We offer top-dollar trade valuations regardless of purchase commitment. Our appraisal process considers current market conditions and vehicle condition.
What inventory options are available at your dealership?
We maintain 2,500+ new and used vehicles on our 50-acre campus, including complete Chrysler, Dodge, Jeep, and Ram lineups plus multi-make pre-owned options.
