Business Details
32 Years
experience
Your Trusted Motorcycle Dealer in Watertown, SD
Founded in 1994 by Nancy and Doug with Megan's assistance, The Motocycle Shop has grown from a downtown storefront selling Moto Guzzi motorcycles to a premier destination for new, used, and vintage motorcycles, sidecars, and scooters. Our team of lifelong riders brings decades of hands-on experience to every customer interaction, specializing in Moto Guzzi models and European-designed Velorex sidecars. We maintain a vast inventory of both modern and classic machines while offering expert service, parts, and custom installation solutions. Our commitment to motorcycle enthusiasts extends beyond sales through specialized repair services for Italian scooters and maintenance for vintage bikes. With over 30 years in business, we combine technical expertise with genuine passion to create memorable experiences for every customer, whether they're purchasing a new motorcycle or seeking expert advice.Our service department provides personalized care for both new and vintage machines, ensuring optimal performance through scheduled maintenance and problem diagnosis. We stock extensive parts and accessories from leading manufacturers, including Corbin Seats, Dunlop Tires, and Vespa components, while maintaining relationships with distributors to source hard-to-find items. Our unique focus on European models and sidecars, combined with participation in regional Moto Guzzi rallies, establishes us as a trusted authority in the motorcycle community. We prioritize transparency in pricing and availability, encouraging customers to confirm details directly with our team. This dedication to authenticity, expertise, and customer satisfaction has made us a regional hub for motorcycle enthusiasts seeking quality products and professional service.
Services
Motorcycle Sales
Service Department
Parts Inventory
Velorex Sidecars
Vintage Restoration
Details
- Year established: 1994
Highlights and features
- We offer over 30 years of motorcycle industry experience with specialized knowledge of Moto Guzzi models
- Our inventory features unique selections of vintage and modern motorcycles under one roof
- We provide expert service for both new machines and vintage restoration projects
- We maintain extensive parts inventory from leading manufacturers like Corbin and Dunlop
- We participate in regional Moto Guzzi rallies and events annually
Services
Motorcycle Sales
We offer comprehensive motorcycle sales featuring new, used, and vintage models from Moto Guzzi, Suzuki, Yamaha, and other manufacturers. Our inventory includes modern street bikes, classic restorations, and specialty machines. With decades of experience, we help customers find the perfect motorcycle for their riding style and needs while providing expert guidance throughout the purchasing process.
Service Department
Our service department provides expert maintenance and repair for motorcycles and ATVs since 1994. We handle routine maintenance, problem diagnosis, and specialized care for vintage machines. Our technicians combine technical expertise with hands-on experience to ensure optimal performance while maintaining the integrity of classic models through proper restoration techniques.
Parts Inventory
We maintain extensive parts inventory from Moto Guzzi, Suzuki, Vespa, and leading aftermarket brands like Corbin Seats and Dunlop Tires. Our parts specialists help customers source both common components and hard-to-find items for older machines. We also offer competitive pricing on in-stock batteries and tires while maintaining relationships with distributors for specialized parts.
Velorex Sidecars
We specialize in European-designed Velorex sidecars for sale in the USA. Our offerings include 562 Cruiser, 563 Tour, and 565 Tour models with custom installation services. We provide universal mounting kits and expert customization to match specific motorcycle models while offering guidance on model selection and availability for both new and existing motorcycle owners.
Vintage Restoration
We specialize in vintage motorcycle restoration and maintenance with decades of experience preserving classic machines. Our team works on motorcycles older than our staff members while maintaining original integrity. We help customers restore historic bikes to working condition using authentic parts and techniques while providing ongoing maintenance for cherished vintage collections.
People
Nancy
Co-Owner
Co-founded The Motocycle Shop in 1994 after retiring from teaching. Brings decades of riding experience and passion for vintage motorcycles to customer interactions while maintaining hands-on involvement in business operations.
Doug
Co-Owner
Co-founded The Motocycle Shop in 1994 with Nancy. Retired from teaching in 2007 to focus full-time on the business. Shares lifelong passion for motorcycles and technical expertise in machine maintenance and restoration.
Megan
Co-Founder
Assisted in founding The Motocycle Shop in 1994. Contributes motorcycle expertise and business acumen to the team's operations while supporting the shop's focus on quality service and customer satisfaction.
Questions
What types of motorcycles do you specialize in?
We specialize in Moto Guzzi models and maintain a unique inventory of both modern and vintage motorcycles from various manufacturers.
Do you offer motorcycle service and parts?
Yes, we provide comprehensive service, parts, and accessories for motorcycles including specialized components for Italian scooters and vintage machines.
Are Velorex sidecars available for purchase?
We offer Velorex sidecars with custom installation services, including 562 Cruiser, 563 Tour, and 565 Tour models when available.
What are your business hours?
We're open Tuesday-Friday 8:30 AM-5:00 PM, Saturday 8:30 AM-3:00 PM, and closed Sunday-Monday with special hours by appointment.
Do you participate in motorcycle events?
We participate in regional Moto Guzzi rallies in Minnesota, Iowa, and Wisconsin annually when business operations permit.