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Official Guide to Southern Indiana Travel
Southern Indiana is SoIN, a vibrant destination spanning Clark and Floyd Counties, where Midwest charm meets Southern hospitality. Our organization serves as the official travel resource for this region, connecting visitors with unique experiences shaped by centuries of history, scenic landscapes, and cultural richness. With expertise in curating itineraries that blend outdoor adventures, arts & culture, and culinary exploration, we position ourselves as a trusted authority in regional tourism.

Our team combines deep local knowledge with professional service standards to ensure travelers access authentic, memorable experiences while collaborating with businesses to enhance visitor offerings. Through initiatives like digital passports, event programming, and visitor guides, we demonstrate commitment to innovation, accessibility, and sustainable tourism practices that benefit both visitors and local communities.
Services
Visitor Guides Event Planning Digital Passports Group Tours Travel Itineraries
Highlights and features
  • Official source for Clark-Floyd County travel information
  • Curated itineraries for all seasons and interests
  • Extensive local expertise in regional history and culture
  • Free digital planning tools and visitor resources
  • Partnerships with certified local tour operators
What people say
Exceptional itinerary tools Engaging historical tours Helpful visitor guides Seasonal event variety Friendly staff assistance
Services
Visitor Guides
Our comprehensive visitor guides provide curated information about Southern Indiana's attractions, accommodations, and dining options. These resources help travelers plan efficient itineraries while discovering hidden gems across Clark-Floyd Counties. Guides cover seasonal activities, historical landmarks, and cultural events to enhance visitor experiences.
Event Planning
We organize and promote regional events like Harvest Homecoming and Ohio River festivals that showcase local culture. Our event calendar includes arts performances, food tastings, and historical reenactments designed to engage both visitors and residents in Southern Indiana's vibrant community life throughout the year.
Digital Passports
Our digital passport program offers gamified exploration of regional attractions through mobile technology. This interactive tool encourages visitors to complete challenges at participating locations, providing educational content and special offers while creating memorable travel experiences across multiple interest categories.
Group Tours
We facilitate customized group tours for business and leisure travelers, including transportation logistics and itinerary coordination. Services include connecting groups with local attractions, accommodations, and dining venues that offer special packages for larger parties.
Travel Itineraries
Our professionally designed itineraries help visitors maximize their Southern Indiana experiences based on specific interests and time frames. These plans integrate historical sites, outdoor recreation, arts destinations, and culinary stops to create balanced, location-optimized travel schedules.
People
Jim Epperson
Executive Director
Jim leads Southern Indiana's tourism efforts with extensive experience in regional economic development and hospitality management. He oversees strategic initiatives that position Clark-Floyd Counties as a premier travel destination.
Luanne Mattson
Chief Marketing Officer
Luanne directs marketing strategies to promote Southern Indiana's unique attractions. With background in tourism marketing, she develops campaigns that highlight the region's cultural heritage and seasonal events.
Todd Read
Senior Tourism Manager
Todd specializes in group tour planning and business partnerships. His expertise in creating customized travel experiences helps connect visitors with local attractions across Clark-Floyd Counties.
Questions
What areas does SoIN cover?
SoIN refers to Clark and Floyd Counties in Southern Indiana, located just north of Louisville, Kentucky.
How can I plan a visit to Southern Indiana?
Use our interactive map to explore cities and attractions, access free visitor guides, or contact our staff for personalized travel consultation.
What seasonal activities are available?
We offer four-season activities including Ohio River recreation, fall foliage tours, winter cultural events, and historical festivals.
Are group travel packages available?
Yes, our senior Tourism Manager coordinates customized group itineraries with special group pricing options at local attractions.
How do I stay updated on local events?
Subscribe to our monthly newsletter or check our event calendar for the latest information on festivals, performances, and seasonal activities.
Is there a cost for visitor guides?
Visitor guides are available free of charge in print and digital formats through our website or direct request.
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