Business Details
48 Years
experience
Award-Winning Marketing Solutions in Florida
Founded in 1978, Backus Turner International has established itself as one of Florida's most respected marketing, advertising, and public relations agencies. With over 30 years of experience, we have built a reputation for developing effective marketing strategies driven by innovative creative campaigns, targeted media planning, and impactful publicity initiatives. Our agency remains intentionally mid-sized to maintain hands-on involvement with every client while staying agile in a rapidly evolving marketplace. We specialize in serving diverse industries including hospitality, retail, healthcare, and nonprofit organizations, with expertise in both international markets and local communities. Our proven track record includes over 1,000 awards for excellence in travel and tourism, financial services, and real estate marketing.We focus exclusively on generating measurable bottom-line results through integrated marketing solutions that combine traditional advertising with digital strategies. Our principals remain actively engaged in client relationships, ensuring personalized service and rapid response to market changes. While we have expanded our capabilities globally, our commitment to local market knowledge remains unwavering. We selectively partner with clients where creative synergy exists, prioritizing meaningful collaboration over sheer size. Our approach emphasizes teamwork, with clients and agency professionals working as a unified force toward shared success objectives.
Services
Business Consulting
Marketing Consulting
New Product Introductions
Interactive Media
Public Relations
Details
- Year established: 1978
Highlights and features
- We have 45+ years of proven success in marketing and advertising
- Our principals maintain hands-on involvement with every client
- We combine international market expertise with local community knowledge
- We deliver integrated marketing solutions under one roof
- Our track record includes over 1,000 industry awards for excellence
Services
Business Consulting
Our business consulting services provide tailored strategic guidance to help companies develop effective marketing approaches. We analyze market conditions, identify growth opportunities, and create customized solutions that drive measurable results. Our consultants work closely with clients to implement strategies that enhance brand visibility and business performance.
Marketing Consulting
We offer comprehensive marketing consulting that combines market research with creative campaign development. Our experts create integrated marketing plans that align with business objectives while optimizing resource allocation. We help clients navigate both traditional and digital marketing channels to maximize their return on investment.
Public Relations
Our public relations services focus on building brand reputation through strategic media relations and communications planning. We develop compelling narratives, manage press outreach, and create publicity initiatives that position clients as industry leaders. Our approach combines traditional PR with modern digital strategies for maximum impact.
Interactive Media
We create engaging interactive media campaigns that leverage the latest digital platforms. Our services include website development, social media strategy, and online advertising solutions. We help businesses establish strong digital presences through innovative web design and effective online marketing tactics.
Branding Services
Our branding services help establish and strengthen brand identities across multiple platforms. We develop comprehensive brand strategies including logo design, brand messaging, and market positioning. With 30+ years of experience, we create cohesive brand experiences that resonate with target audiences and drive business growth.
Questions
What services does Backus Turner International offer?
We provide comprehensive marketing solutions including advertising, public relations, branding, business consulting, and digital marketing services tailored to each client's specific needs.
How long has the agency been in business?
Backus Turner International has been serving clients since 1978, with over 45 years of experience in the marketing and advertising industry.
What industries do you work with?
We have expertise across hospitality, healthcare, retail, financial services, real estate, nonprofit organizations, and travel and tourism sectors.
Do you work with international clients?
Yes, while based in Florida, we have extensive experience working with international markets while maintaining strong local market knowledge.
How do you measure campaign success?
We focus on generating measurable bottom-line results through carefully tracked metrics that demonstrate the actual business impact of our marketing initiatives.
