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Your Trusted Web Design & Digital Marketing Partner in Boise
At Made Right Media, we transform businesses through strategic web design, digital marketing, and branding solutions. Founded by entrepreneurs with decades of combined experience, our team combines creative vision with operational expertise to deliver actionable results. We begin by diagnosing your unique needs through market research, then create tailored brands, websites, and marketing campaigns that align with your business goals.

Our five-step processdiagnose, create, execute, optimize, automateensures sustainable growth while maintaining lean operations to offer fair pricing. We serve clients of all sizes, from small businesses to large enterprises, prioritizing trust, transparency, and long-term partnerships. Our commitment to accessibility, technical excellence, and client education sets us apart as a leader in digital transformation.
Services
Web Design Marketing Branding Photography Automation Consulting Accessibility Support
Highlights and features
  • We combine creativity and entrepreneurship to transform businesses.
  • Our proven five-step process ensures effective results.
  • We work with clients of all sizes, from small businesses to large enterprises.
  • Our lean operations provide fair and reasonable pricing.
  • We prioritize strategic thinking beyond marketing to enhance business operations.
What people say
Delight Better than imagined Smooth process Positive feedback Excellent to work with
Services
Web Design
We build custom WordPress websites that combine aesthetic design with technical functionality. Our process starts with understanding your business goals, followed by creating user-centric layouts, developing scalable platforms, and ensuring seamless performance. Clients receive full ownership, managed updates, and training to maintain their sites long-term.
Marketing
Our marketing strategies focus on measurable ROI through SEO, social media, and targeted ads. We begin by determining client-specific customer acquisition costs, then deploy data-driven campaigns across channels. Services include content marketing, email automation, and lead generation to build sustainable growth.
Branding
We develop cohesive brand identities that reflect your business values and resonate with audiences. This includes logo design, brand guidelines, customer research, and photography. Our approach ensures consistency across all touchpoints to strengthen recognition and trust.
Photography
Professional photography services capture your brand's authenticity through on-site shoots, product imaging, and portrait sessions. We use commercial-grade equipment and planning to create visuals that enhance marketing materials and website engagement.
Consulting
We provide expert guidance on market analysis, due diligence, and operational improvements. Our entrepreneurial perspective helps clients validate opportunities, refine go-to-market strategies, and implement scalable solutions tailored to their industry needs.
People
Roger Rowles
Founder, Director
Roger founded Made Right Media in 2010 after starting his first business. With expertise in strategy and execution, he leads creative direction while managing multiple ventures. A University of Idaho graduate, he focuses on long-term client relationships and innovative solutions.
Julieta Cordovero
Co-Founder, Operations
Julieta oversees operations and strategy with a detail-oriented approach. Her diverse international experience spans import/export and business ownership. She ensures project efficiency and quality control while advising on branding and client communication.
Natalia D. Federico
Designer
Natalia brings creativity to design projects with a background in graphic design and marketing strategy. Based in Mexico City, she combines artistic vision with technical execution to deliver visually compelling brand assets and digital experiences.
Kenzie Reese
Marketing Coordinator
Kenzie manages marketing campaigns with a business administration background. A Boise native, she specializes in strategic planning and client engagement while balancing outdoor adventures and local music scene involvement.
Nate Lanza
Lead Developer
Nate leads development projects with a computer science background. His holistic coding approach ensures technical excellence. When not building websites, he enjoys outdoor activities like rock climbing and skiing in Boise's natural landscapes.
Questions
What services does Made Right Media offer?
We provide web design, digital marketing, branding, photography, automation, consulting, and accessibility solutions tailored to business needs.
Do you work with small businesses?
Yes, we serve clients of all sizes, from startups to large enterprises, with customized strategies.
How do you determine marketing budgets?
We start by calculating client-specific customer acquisition costs to create cost-effective campaigns.
Are websites ADA compliant?
We prioritize accessibility standards to ensure all websites meet ADA compliance requirements.
Can I update my website after launch?
Yes, clients receive full ownership and training to manage content updates independently.
How long does a typical project take?
Timelines vary by scope but average 8-12 weeks for design and development phases combined.