Business Details
44 Years
experience
Expert Motorcycle & Biker Lifestyle Photography Services
Established in 1982, Lichter Photography has built an unparalleled reputation as the premier commercial photography business specializing in motorcycling culture. Our founder, Michael Lichter, transitioned from a jazz drummer to a visionary photographer in 1977, capturing the essence of custom bikes and biker lifestyles. With over 45 years of experience, we have documented iconic moments at events like Sturgis and produced over 1,000 published articles on motorcycling. Our expertise extends to commercial clients including Harley-Davidson, Indian Motorcycles, and Nikon Cameras, while maintaining artistic integrity through gallery exhibitions and coffee-table books. We combine technical mastery with deep industry knowledge, having photographed more than 1,000 custom bikes ranging from legendary builders' masterpieces to grassroots garage creations.Our authority in the field is cemented by the 2024 Arlen Ness Lifetime Achievement Award and representation in prestigious collections like the Bibliotheque Nationale de France. We uphold trust through transparent practices, delivering authentic visual storytelling that captures the spirit of motorcycling. Our team's global experience spans assignments across six continents, ensuring we meet the highest professional standards. This commitment to excellence continues to define our work as we document the evolving narrative of motorcycle culture.
Services
Motorcycle Photography
Commercial Photography
Stock Photography
Print Sales
Event Coverage
Details
- Year established: 1982
Highlights and features
- We have documented motorcycle culture since 1979 with authentic visual storytelling.
- Our portfolio includes work for Harley-Davidson, Indian Motorcycles, and Nikon Cameras.
- We photograph over 1,000 custom bikes ranging from industry legends to grassroots builds.
- Our founder received the 2024 Arlen Ness Lifetime Achievement Award for photography excellence.
- We combine artistic vision with commercial expertise across global assignments.
Services
Motorcycle Photography
Specialized documentation of motorcycles and biker culture through artistic and commercial photography. Our work captures custom builds, events, and lifestyle elements with technical precision and artistic vision. Clients include major motorcycle brands and publications seeking authentic visual representation of riding culture.
Commercial Photography
Professional visual content creation for businesses in the motorcycle industry and beyond. We produce high-quality images for advertising, product documentation, and brand storytelling. Our experience spans assignments for IBM, Sun Microsystems, and major motorcycle manufacturers requiring precise visual communication.
Event Coverage
Comprehensive photographic documentation of motorcycle events and exhibitions worldwide. We capture the atmosphere, participants, and key moments at major gatherings like Sturgis and international motorcycle shows. Our coverage preserves event heritage while providing contemporary visual records for promotional use.
Print Sales
Limited edition and collectible prints from our extensive motorcycle photography archive. Each piece represents significant moments in motorcycling history, available as signed and numbered editions. We offer both premium limited releases and more accessible work prints for collectors at different levels.
Stock Photography
Curated collection of motorcycle and lifestyle images available for licensing across media platforms. Our archive spans decades of cultural evolution in motorcycling, featuring both historical and contemporary visuals. The collection serves publishers, advertisers, and content creators seeking authentic representation of bike culture.
People
Michael Lichter
Photographer & Owner
Award-winning motorcycle photographer with 45+ years documenting biker culture. Recipient of the 2024 Arlen Ness Lifetime Achievement Award. Specializes in capturing custom bikes and lifestyle imagery globally.
Questions
What photography services do you specialize in?
We specialize in motorcycle and biker lifestyle photography, including custom bike documentation, event coverage, and commercial assignments for automotive brands.
How can I purchase your photography prints?
Limited edition and work prints are available through our website's 'Limited Editions' section with direct purchasing options.
Do you photograph events outside the United States?
Yes, our assignments have taken us to six continents including Europe, Asia, and New Zealand for motorcycle events and features.
What commercial clients have you worked with?
Our commercial portfolio includes work for Harley-Davidson, Indian Motorcycles, Nikon Cameras, and major motorcycle publications globally.
How do you document custom motorcycle builds?
We photograph builds from renowned creators like Arlen Ness and Billy Lane, capturing both technical details and artistic vision through comprehensive visual storytelling.
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