Business Details
46 Years
experience
Family-Owned Jewelry Store in Santa Maria
Anthony's Jeweler has been a trusted family-owned business in Santa Maria, California since 1980. Founded by Anthony Chaparro and now led by Owner Angie Chaparro and Store Manager Raz Luna, we remain committed to our original motto: 'Discover the Difference - The Difference is Service.' Our team specializes in diamonds and custom jewelry design, offering unique pieces that reflect each customer's individuality. We provide a wide selection of engagement rings, wedding bands, and fine jewelry featuring diamonds, pearls, opals, and precious gemstones like rubies, sapphires, and emeralds.Our repair services handle everything from chain repairs to stone replacements, while our gold-buying service offers competitive rates. With decades of combined experience, we maintain rigorous industry standards through continuous staff training and investment in advanced jewelry craftsmanship techniques. Our reputation for quality workmanship and exceptional customer service has made us a respected name in the Santa Maria community.
Services
Engagement Rings
Wedding Bands
Jewelry Repair
Gold Buying
Custom Design
Watch Sales
Gemstone Jewelry
Details
- Year established: 1980
Highlights and features
- Family-owned since 1980 with deep local market knowledge
- Specializing in custom jewelry design since inception
- Offering comprehensive jewelry repair services
- Paying top dollar for gold purchases
- Maintaining rigorous quality standards through continuous staff training
What people say
Exceptional custom design
Competitive gold prices
Professional repair work
Knowledgeable staff
Beautiful engagement rings
Services
Custom Jewelry Design
Our expert designers create one-of-a-kind jewelry pieces tailored to individual preferences. Using advanced CAD technology and traditional craftsmanship, we transform concepts into wearable art. Clients receive personalized consultations to discuss design elements, gemstone selection, and metal options while benefiting from our 40+ years of jewelry-making expertise.
Diamond Engagement Rings
We offer an extensive collection of diamond engagement rings featuring various settings and styles. Our inventory includes solitaires, three-stone designs, and halo settings in multiple metal types. Customers receive expert guidance on diamond quality assessment and ring sizing while enjoying competitive pricing on certified diamonds.
Jewelry Repair Services
Our skilled technicians handle all types of jewelry repairs from simple chain soldering to complex stone replacement. We use professional equipment to restore damaged pieces while maintaining original integrity. The service includes complimentary inspections and cleaning to ensure long-term jewelry durability and appearance.
Gold Buying Service
We offer fair market value for gold jewelry and scrap materials. Our certified appraisers evaluate gold content using precise testing methods while providing transparent pricing information. The service maintains strict confidentiality with immediate payment upon transaction completion.
Watch Sales & Repair
We sell Citizen Eco-Drive and quartz watches while providing comprehensive repair services for luxury timepieces. Our technicians handle battery replacements, movement repairs, and water resistance testing using manufacturer-approved parts and procedures to maintain warranty validity.
People
Anthony Chaparro
Founder
Established Anthony's Jeweler in 1980, bringing decades of jewelry industry experience to Santa Maria. Developed the store's reputation for quality craftsmanship and personalized service before passing leadership to the next generation.
Angie Chaparro
Owner
Current owner continuing the family legacy since 2003. Oversees daily operations while maintaining commitment to exceptional customer service and jewelry quality standards established by the original founder.
Raz Luna
Store Manager
Joined the team in 2003, bringing extensive jewelry expertise to customer service and sales operations. Manages inventory and staff training while ensuring consistent application of the store's service philosophy.
Questions
What types of jewelry do you specialize in?
We specialize in diamond engagement rings, custom-designed jewelry, and fine gemstone pieces including rubies, sapphires, and emeralds.
Do you offer jewelry repair services?
Yes, we provide comprehensive repair services including chain soldering, stone replacement, and jewelry cleaning.
Can you create custom jewelry designs?
Our expert designers create bespoke pieces using CAD technology and traditional craftsmanship techniques.
Do you buy gold jewelry?
We offer competitive rates for gold jewelry and scrap materials with immediate payment upon transaction completion.
What payment methods do you accept?
We accept cash, money orders, checks, and all major credit cards for jewelry purchases.
Are your diamonds certified?
Yes, our diamonds come with certification detailing quality characteristics and origin.
