Business Details
Expert B2B Marketing & Business Development Services in Miami
We are a strategic marketing and business development consultancy dedicated to delivering measurable revenue growth for B2B technology and professional services organizations. With over a decade of experience spanning sales leadership, digital transformation, and executive marketing roles, we specialize in optimizing sales frameworks and creating scalable marketing strategies from the ground up. Our track record includes a 55% sales increase at Aprima Medical Software and a 400% ROI on digital advertising campaigns for Medusind. As certified Salesforce Sales Cloud administrators, we have successfully implemented three organization-wide CRM systems and two Marketing Cloud instances, demonstrating our technical expertise and operational leadership.Our approach combines hands-on experience with P&L ownership and organizational leadership, having served as General Manager of Healthcare Data Solutions during its successful acquisition in 2017. Based in Miami, FL, we continue to drive innovation through digital transformations while maintaining deep expertise in healthcare technology and workflow solutions.
Services
Marketing Strategy
Sales Optimization
Digital Transformation
CRM Implementation
Business Development
Highlights and features
- We offer 10+ years of Salesforce Sales Cloud administration expertise
- Our team has executed 3 successful enterprise CRM implementations
- Proven track record with 400% ROI on digital advertising campaigns
- We provide hands-on P&L ownership experience from healthcare tech leadership
- Our strategies have driven 55% sales increases at EHR vendors
Services
Marketing Strategy
We develop customized marketing frameworks that align with business objectives and market demands. Our approach combines data-driven analysis with industry-specific expertise to create scalable strategies that maximize ROI. By focusing on measurable outcomes, we ensure marketing efforts directly contribute to revenue growth and market expansion.
Sales Optimization
Our sales optimization services enhance existing frameworks and create new processes to improve conversion rates. We analyze entire sales cycles to identify inefficiencies and implement proven methodologies that have delivered 55% sales increases. This includes training programs, pipeline management, and performance-driven incentive structures tailored to specific industry needs.
Digital Transformation
We lead comprehensive digital transformations that modernize business operations and customer interactions. Our expertise includes implementing CRM systems, automating marketing workflows, and integrating digital tools across organizations. These transformations have consistently improved operational efficiency while enabling data-driven decision-making for better business outcomes.
CRM Implementation
We specialize in deploying Salesforce Sales Cloud and Marketing Cloud solutions tailored to organizational needs. Our implementation process ensures seamless integration with existing systems while optimizing functionality for specific business requirements. This includes data migration, workflow automation, and customized reporting to maximize CRM effectiveness.
Business Development
Our business development services focus on identifying growth opportunities and strategic partnerships. We combine market analysis with sales leadership to create sustainable growth strategies. This includes M&A advisory, as demonstrated by our successful acquisition of Healthcare Data Solutions, and developing market entry strategies for technology companies.
People
Erik Sunset
Chief Revenue Officer
Marketing executive with 10+ years of Salesforce CRM expertise, three successful enterprise CRM implementations, and a proven track record in healthcare IT leadership. Delivered 55% sales growth and 400% ROI on digital campaigns.
Questions
What industries do you specialize in?
We focus on B2B technology and professional services organizations, particularly healthcare IT and revenue cycle management solutions.
What marketing platforms do you work with?
We specialize in Salesforce Sales Cloud and Marketing Cloud implementations, with extensive experience in enterprise CRM systems.
Can you help with sales process optimization?
Yes, we've delivered 55% sales increases through optimized frameworks and quota-driven sales strategies for EHR vendors.
Do you handle digital transformations?
We've led multiple digital transformations, including three successful CRM implementations and two Marketing Cloud deployments.
How do you measure marketing success?
We use ROI-focused metrics like the 400% return achieved on digital advertising campaigns for Medusind.
