Business Details
50+ Years
experience
Your Trusted Source for New & Used Vehicles in Wisconsin & Iowa
Fillback Family of Dealerships has been a trusted name in automotive sales and service since 1948. As a third-generation, family-owned business, we serve customers across Wisconsin and Northeastern Iowa with a commitment to personalized service and community values. Our team of Master Certified Automotive Service Technicians ensures top-tier maintenance and repairs using genuine OEM parts. We offer a comprehensive selection of new and used vehicles from brands like Chrysler, Dodge, Jeep, Ram, Chevrolet, and Ford, backed by our exclusive Lifetime Powertrain Warranty. With decades of combined experience, we provide expert guidance on financing, leasing, and vehicle ownership tailored to individual needs.Our dedication to quality extends to our award-winning service center, which maintains rigorous standards for customer satisfaction. Operating multiple locations, we combine local expertise with the reliability of a nationally recognized dealership network. Whether you're purchasing, servicing, or upgrading your vehicle, we prioritize transparency, ethical practices, and long-term relationships. Our amenities, including 24/7 customer support tools and convenient service hours, reflect our mission to make automotive ownership seamless. For over 75 years, we've remained steadfast in our promise: 'Where the Customer is First.'
Services
New Vehicle Sales
Used Vehicle Sales
Vehicle Leasing
Auto Repair
Parts Sales
Details
- Year established: 1948
Highlights and features
- We offer over 75 years of combined automotive experience across our dealership network.
- Our Master Certified Service Technicians meet the highest industry standards for repairs.
- We provide a unique Lifetime Powertrain Warranty on all new vehicle purchases.
- We use only genuine OEM parts for guaranteed compatibility and performance.
- We operate family-owned dealerships with personalized service in Wisconsin and Iowa.
Associations and certifications
- National Institute for Automotive Service Excellence (ASE)
Services
New Vehicle Sales
We offer the latest Chrysler, Dodge, Jeep, Ram, Chevrolet, and Ford models with competitive pricing and exclusive incentives. Our sales team provides personalized guidance through inventory selection, trim configurations, and financing options. Every new vehicle purchase includes our Lifetime Powertrain Warranty for long-term protection and peace of mind.
Used Vehicle Sales
Our certified pre-owned inventory features low-mileage vehicles with comprehensive inspection reports and service history. We offer financing solutions for various credit profiles and price points ranging from $15,000 to premium models. All used vehicles undergo rigorous quality checks to ensure reliability and customer satisfaction.
Vehicle Leasing
We provide flexible leasing options with competitive monthly payments and customizable terms. Our advisors compare loan versus lease scenarios to determine optimal financial solutions. Lease packages include maintenance plans and mileage allowances tailored to individual driving needs and budgets.
Auto Repair
Our ASE-certified technicians perform maintenance and repairs using factory diagnostic tools and genuine OEM parts. Services range from oil changes to complex powertrain work, all covered by our Lifetime Powertrain Warranty. We offer after-hours drop-off and Saturday appointments for customer convenience.
Parts Sales
We supply genuine OEM parts for all major vehicle brands with expert compatibility verification. Our inventory includes performance upgrades, accessories, and wear-and-tear components. Customers receive price matching assistance and technical support for DIY installations.
Questions
What brands do you carry at Fillback Family of Dealerships?
We offer Chrysler, Dodge, Jeep, Ram, Chevrolet, and Ford vehicles across our Wisconsin and Iowa locations.
Do you provide financing options for vehicle purchases?
Yes, we offer financing through Ford Credit, Chrysler Capital, Ally Bank, and other institutions with competitive rates for various credit profiles.
What makes your service department unique?
Our ASE-certified technicians use OEM parts and provide a Lifetime Powertrain Warranty on all new vehicle service work.
Are there special offers for new vehicle buyers?
We frequently update rebates, bonus cash incentives, and lease specials available to qualified buyers.
What are your service department hours?
Monday-Friday 8:00 AM - 5:00 PM, Saturday 8:00 AM - 12:00 PM, Sunday closed.
Do you sell certified pre-owned vehicles?
Yes, our Fillback Certified Vehicles undergo 167-point inspections with extended warranty options available.